DDB MudraMax Media wins PNB Housing account
The win came following a multi-agency pitch. The agency will handle the brand's ATL, OOH and Experiential marketing activities
BestMediaInfo Bureau | Mumbai | November 16, 2015
Following a multi-agency pitch, DDB MudraMax has been appointed as the media AoR by PNB Housing. The agency will be driving the brand's ATL, OOH and Experiential marketing activities.
PNB Housing is the 5th largest housing finance company in terms of loan asset size and also 2nd largest in terms of deposit book. PNB Housing Finance Limited (PNBHFL) is a registered housing finance company with National Housing Bank (NHB). It is a subsidiary of Punjab National Bank (PNB), which holds 51% of share capital in PNBHFL. With over two decades of specialized experience in housing finance, PNB Housing has a robust network of branches spread across the country which help its customers avail financial services (loans and deposits) seamlessly.
Shaji Varghese
Shaji Varghese, General Manager and Business Head, PNBHFL, said, “We were impressed with the agency's thinking, integrated team offering and the passion that they demonstrated. We are looking for innovative marketing solutions from this partnership. With their expertise and pedigree in media planning, we hope to get good mileage and returns on media investments.”
Amita Karwal
Amita Karwal, Executive VP, DDB MudraMax, said, “We are extremely delighted with this win and we are looking forward to working with the PNBHFL team. Their clarity, dynamism and professional approach to business makes them a very prestigious partner. This is a win for the entire DDB MudraMax team.”
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