CredR appoints Happy Creative for its creative duties

The Bengaluru-based creative agency Happy Creative has bagged CredR's account for their creative and marketing communications. The creative idea shop will be responsible for building the brand's outreach in India

BestMediaInfo Bureau | Mumbai | November 23, 2015

CredR, the trusted online marketplace for buying and selling of used vehicles has appointed Happy Creative Services as their marketing communications agency. The Bengaluru-based creative agency will handle the marketing and brand communications mandate for CredR across all its operational cities in India.

The pre-owned two-wheeler marketplace amounts to 15 million annually, which creates a huge potential in this segment. CredR arrives with a strong promise of trust and convenience in a highly unorganised, pre-owned two-wheeler market in India. With the intent to change consumers' mind sets about pre-owned vehicles, this association will be aimed at refining CredR's branding strategies with its unique propositions at the core.

Elucidating on the partnership, Vitasta Kaul, Creative Head at CredR, said, “We acknowledge that today's consumers are articulate and aware. We want to reach out to them, engage them with our philosophy and gain their trust and favourability through this exercise. We are excited to engage with Happy Creative Services as they echo the modern, urban language that we wish to speak in.”

Praveen Das

Commenting on the win of the account, Praveen Das, Co-founder and CCO, Happy Creative Services, said, “By scratching their own itch, CredR has tapped into a large unorganised market. Their confidence in their service is inspiring. It gives us a great starting point to design a new brand identity for them and devise a brand strategy that will drive their go-to market campaign.”

CredR, the fast growing used vehicles marketplace, was launched earlier this year and has received a phenomenal response from retailers as well as consumers across cities. At present CredR has its presence on various social media platforms and has conducted some innovative offline campaigns, ATL and BTL marketing activities.

Currently serving Mumbai, Pune, Delhi, Hyderabad and Bangalore, CredR will soon expand its operations to 10 more cities by the end of this financial year.

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