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Bloomberg launches Asia edition of its online product

Asia-based editorial team to deliver content for Bloomberg's growing business audience across the region

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Bloomberg launches Asia edition of its online product

Bloomberg launches Asia edition of its online product

Asia-based editorial team to deliver content for Bloomberg's growing business audience across the region

BestMediaInfo Bureau | Delhi | November 3, 2015

Bloomberg-online-product

Bloomberg has announced the launch of the Asia edition of BloombergBusiness.com, providing readers throughout the region with the most relevant news and content from Bloomberg's global reporting team of more than 2,400 journalists.

Following the launch of Bloomberg Business Europe in April, the expansion represents Bloomberg's commitment to delivering more localized, relevant content to today's global, mobile, business news consumer in international markets.

A newly formed team of editors based in Hong Kong will present news, video and feature stories tailored for Bloomberg's growing audience of business and finance professionals across Asia.

When asked about the relevance of India in the Asian market, Parry Ravindranathan, Managing Director, Bloomberg Media, Asia Pacific, said, “With India's growing influence on the world stage and global investor interest in its economic growth story, we will step up momentum on our India coverage and track its most critical market developments.”

Speaking in New Delhi, John Micklethwait, Bloomberg's Editor-in-Chief, said, “I am delighted to be in Asia to watch this happen. We have expanded our Asia coverage across all our platforms and our new Asia-based editorial team will deliver more relevant stories to our growing audience in the region. We will now push ahead with a more concerted reporting effort across Asia.”

Justin B Smith, CEO of Bloomberg Media, said, “Bloomberg has had a huge year in digital product launches beginning with the introduction of our Bloomberg Business flagship in January. A key pillar of our media strategy is to bring Bloomberg's award-winning journalism to local markets while delivering a modern, mobile-first experience to global business decision makers. We are excited that we'll now be able to arm business audiences in Asia with fast-moving news and authoritative analysis that is tailored to them while offering enhanced opportunities to our partners in the region.”

The newly formed editorial team in Asia is being led by Anjali Kapoor, formerly Director of Digital News Strategy at The Globe and Mail in Canada. The team brings a range of digital experience and will work to unify Bloomberg's powerful existing media assets – including Bloomberg News, Bloomberg Businessweek, Bloomberg Markets and Pursuits magazines, Bloomberg Television, Bloomberg Radio and original digital video - to chronicle capitalism throughout Asia.

In September, Bloomberg's digital properties reached 3.6 million desktop unique visitors in the Asia Pacific region, more than The Wall Street Journal, CNBC, CNNMoney and Business Insider. On the heels of 34 per cent year-on-year growth in unique visitors in Asia, the new site will draw on the reporting of approximately 500 Bloomberg journalists across 24 Asia Pacific cities and include dedicated sections on Asia Finance and Southeast Asia.

Ravindranathan further added, “With our Asia edition now up and running, it will provide advertisers and business partners with more opportunities to maximise impact in reaching their target audiences.”

The site will build on the success of Bloomberg's global website, which has surpassed The Wall Street Journal in traffic and has become a leader in digital video among business and financial media.

Like its global parent site, Bloomberg Business Asia is powered by 'Brisket' a new cutting-edge, custom technology platform developed by Bloomberg technologists and designed to deliver an app-like experience at lightning speed.

Custom, proprietary modular technology enables editors to remix, rearrange and reshape the site in infinite ways.

Screengrab-1 Click on the image to enlarge.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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