Purohit will oversee the business operations ofÂ Midday, Inext, Jagran online and other print and non-print businessesÂ besidesÂ RadioÂ city. She will also oversee certain functional areas of the core business of Dainik Jagran
BestMediaInfo Bureau | Delhi | November 2, 2015
Apurva Purohit, CEO of Radio City, which was acquired by Jagran Prakashan LtdÂ recently,Â is joining the parent company as President â Jagran Group. In her new role she willÂ be working with top management inÂ overseeing the entire business operations and functioning ofÂ Midday, Inext, Jagran online and other print and non-print businessesÂ besidesÂ RadioÂ cityÂ and shall also participate in strategic decision-making for the group.Â In addition, overseeing certain functional areas of the core business of Dainik Jagran shall also be part of her scope of work.
Purohit brings with her 25 years of media experience ranging across partnering private equity players in building superior organizations and creating valuable businesses,Â and handling media businesses and brands. Prior to her entry into radio she has been part of the television space where she worked with BCCL & Zee Telefilms.Â She has launched successful TV brands like Zoom, Indiaâs first lifestyle channel, fashioned the re-launch strategy for Zee TV and launched one of the largestÂ media buying agencies in the country, Lodestar.
Over the past 10 years she led Radio City through a cycle of âBuild-Grow-Consolidateâ. Radio City, today, is a leader in many of the markets it operates in,Â and is among the top 25 Great Places to Work across industries.
Commenting on this development Apurva, said, âThe Jagran group today stands at the threshold of a historic leap as it expands its footprint to access audiences across various demographics, geographies and distribution technologies. I am very happy to be part of this momentous journey.â
Shailesh Gupta, Director JPL, said âApurva brings with her a wealth of experience in the media industry. She joins us at a time when theÂ Jagran group readies itself to build further on its existing core businesses, and capitalize on the opportunities that lie ahead in a media environment thatâs being supercharged with digital, data and technology.â