The viewership of Hindi news genre went up by 3 times while English news genre grew by 5 times on November 8, 2015
BestMediaInfo Bureau | Delhi | November 20, 2015
Along with political parties fighting a fierce battle in Bihar, news channels also went through a litmus test on vote counting day, November 8, 2015. While the actual voting results surprised the nation, they also proved all the opinion/exit polls wrong. It was also the first big event to test the robustness of BARC ratings after inclusion of rural data in the All India market.
The scale of viewership data for Hindi news channels in absolute numbers on vote counting day also proved the enormous coverage of television channels across the country. On November 8, the viewership of Hindi news genre went up by 3 times while it went up 6 times in the core slot of 8 AM - 12 noon. The genreâs viewership went up across all HSM markets with Bihar gaining most. The viewership in the state went up 7 times.
According to the BARC data for Hindi speaking markets (HSM) on Sun, November 8, 4+ individuals, ABP News was the clear winner among other news channels with 35,188 TVT. Aaj Tak was the second most watched channel recording a viewership of 31,935 TVT.Â India TV and News Nation were at No. 4 and No. 5 with 23,284 TVT and 20,560 TVT, respectively.
During the core slot of 8 am-12 noon, ABP News retained the leadership but was closely followed by Aaj Tak at No. 2. While ABP News led the Hindi news genre with 13,793 TVT, Aaj Tak recorded 13,248 TVT during peak counting hours. India TV sat comfortably at No. 3 with 11,679 TVT followed by News Nation with 8,049 TVT.
English News Genre:
English news genre too witnessed a huge spike in its ratings on vote counting day of Bihar assembly elections. The genre went up by 5 times on Sunday, November 8, 2015 as well and went up 6 times in the core slot of 8am-12 noon (Source: Ratâ000(Sum)/ All India/ Sun/M 22+AB/Sunday).
English news genre was completely dominated by Times Now on the counting day as the channel once again broke all records of English news viewership with 427 TVT during 24 hours on Sunday. Â NDTV 24x7 was the distant No. 2 with 207 TVT followed by CNN-IBN with 156 TVT. India Today Television recorded 95 TVT.
During the peak counting hours between 8 AM to 12 noon on Sunday, November 8, 2015, Times Now was again the clear choice of viewers with a relative share of 50%t while the other channels in the English news segment shared the remaining half. The channel recorded 178 TVT during the core slot. The accuracy of results on CNN-IBN made it the second most watched English news channel during the peak hours as the channel garnered a viewership of 65 TVT. CNN-IBN was closely followed by NDTV 24x7 at No. 3 with 62 TVT. India Today Television was a distant No. 4 English news channel with a viewership of 33 TVT.