YuppTV has partnered with IndiaCast to launch the two channels in the Middle East
Delhi | October 6, 2015
YuppTV has announced the launch of Colors and Rishtey for viewers in the Middle East.
Speaking on the launch, Sachin Gokhale, Vice-President - Business Head â Middle East & Africa and Head of Sales & Marketing, APAC at IndiaCast,Â said, âThe launch of Colors and Rishtey on YuppTV is another strong step in providing premium content to the Middle East viewers. Our partnership with YuppTV gives us an infinitely wider reach with the app being available on multiple Internet supported devices in this region, thereby enabling the viewers to watch their favorite programmes at their own convenience. With this collaboration, our commitment to deliver high quality entertainment to viewers in the Middle East strengthens further.â
Uday Reddy, CEO, YuppTV, added here, âKeeping up with the high demand for Indian content in the Middle East, we are pleased to bring popular channels, Colors and Rishtey, to television and Internet consumers in this region. With the addition of these leading channels to our repertoire, we continue the trend of growth and expansion.â
Colors is Viacom18âs flagship brand in the Hindi entertainment space in India. Showcasing content that varies from reality, drama, events, format shows, award functions, blockbuster movies, Colors has consistently been amongst the top rated channel since its inception.
Rishtey is a variety general entertainment channel offering a wide array of programmes, including Indian, Pakistani and Turkish dramas, kids animation, historical and mythological series from Epic and Bollywood movies.
Concept Public Relations