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Tonic Media bags digital mandates for Viacom18 Live and Radio Mirchi

These businesses were won following multi-agency pitches. Tonic’s responsibilities extend across online campaigns, social media and digital strategy for the two brands

BestMediaInfo Bureau | Mumbai | October 15, 2015

Tonic-Media-LogoTonic Media has recently been appointed the digital media partner for two major accounts – Viacom18 Live and Radio Mirchi. These businesses were won following multi-agency pitches. Tonic’s responsibilities extend across online campaigns, social media and digital strategy for the brands.

Viacom 18 Live awarded the duties for five of its international properties and events to Tonic. Viacom18 Live engages with millions of consumers through impactful large format live properties such as Emerge, MTVI Xtreme, MTV Bollyland, MTV Indies Spiro and Comedy Central Chuckle Festival, among others. The entertainment network has built innovative IPs and engagement platforms since its inception in October 2012.

Tonic will use a 360-degree approach to help the brands reach out to their target audience and connect with the audience through effective content marketing.

Chetan Asher Chetan Asher

Commenting on the win, Chetan Asher, CEO, Tonic Media, said, “We are thrilled to have such exciting brands on board. We will help establish their online presence and boost the reach. Our goal is to develop a long term partnership with our clients in order to create affinity with the millennials and leave a holistic impact through this association. Strategic innovation implemented by the agency across the digital sphere is path-breaking. We will tap into our insights and expertise on the category to execute with speed and accuracy.”

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