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The Small Big Idea bags social media mandate for Seychelles Tourism India

The win comes on the back of a multi-agency pitch. TSBI will be responsible for creating brand awareness and leveraging the overarching positioning of ‘Another World’ across digital platforms

BestMediaInfo Bureau | Delhi | October 16, 2015

The-Small-Big-Idea-Seychelles-Tourism-India

The Small Big Idea (TSBI) has been assigned the social media mandate for Seychelles Tourism India. The account was won following a multi-agency pitch.

Seychelles Tourism India’s new mandate requires TSBI to be responsible for creating brand awareness and leveraging the overarching positioning of ‘Another World’ across digital platforms by creating engaging content and building interactive campaigns, involving bloggers and travellers.

Seychelles, one of the most exotic travel destinations in the African continent, is a cluster of 115 islands and is in close proximity with the Madagascar Island.

Harikrishnan Pillai and Manish Solanki Harikrishnan Pillai and Manish Solanki

Commenting on the win, Harikrishnan Pillai and Manish Solanki, Co-Founders, The Small Big Idea, said, “Our task is to enable Seychelles Tourism to reach the affluent online Indian. With the world looking towards India as the major tourist nation, Seychelles believes in making the most of the same. Working and creating a relevant image for Seychelles would be one of the most incredible yet challenging tasks at hand. Especially because the Internet medium is one of their larger customer-reach-out initiative. We aim to make Seychelles synonymous with the best and most beautiful holidaying destination for the Indian tourist.”

Lubaina Sheerazi Lubaina Sheerazi

Lubaina Sheerazi, Head, Blue Square Consultants, representative office for Seychelles Tourism Board, added here, “With the growing online community in India that proves to the game changer in the global tourism industry, we hope to cash in the trend and create an effective image of Seychelles amongst the Indian traveller. Seychelles’ positioning – ‘Another World’ – will be at the core of all the campaigns and the content that will be made for the target audience. We are excited to work with TSBI as they bring both the aptitude and attitude that Seychelles requires at the moment.”

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