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Radio Mirchi launches online Punjabi radio station

Named 'Yo Punjabi Mirchi', Mirchi has roped in singer Mika Singh to launch the online Punjabi radio station exclusively on Gaana.com

BestMediaInfo Bureau | Mumbai | October 28, 2015

yo punjabi mirchi

To promote the Punjabi music genre, Radio Mirchi has added a Punjabi punch to its online bouquet of 11 stations with the launch of ‘Yo Punjabi Mirchi, an online radio station.

Over the years, Radio Mirchi has been enthralling listeners with various genres of music ranging from Bollywood chartbusters to devotional and also boasts of a Telugu station. Radio Mirchi has roped in singer Mika Singh to launch their online Punjabi radio station exclusively on Gaana.com.

The online radio station is set to offer a diverse range of Punjabi songs across categories. It will not only offer a rendition of folk songs by legendary artistes like Gurdas Mann but also offer foot tapping music by other singers. The station will give prominence to upbeat songs by popular Punjabi singers like Diljit Dosangh, Gippy Garewal, Jazzy B, Badshah, Rishi Rich, Mika, Yo Yo Honey Singh and many more.

Rahul Balyan, EVP, Head, Digital Initiatives at Radio Mirchi, said, “The initial feedback from our online stations has been outstanding. We are seeing that the average listening time per listener, per session, is over 60 minutes, and there are 3-4 listening sessions per month. This kind of online engagement is extraordinary for any online property. Each of our 12 online radio stations focuses on a very specific niche of music station, but each is amongst the best of its kind in the world.”

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