India is the fourth largest market for Canva. The company plans to invest in local marketing, business development and brand partnerships in India
BestMediaInfo Bureau | Delhi | October 19, 2015
Sydney-based online graphic design platform Canva has forayed into the Indian market. Canva aims to make graphic design simple for everyone, allowing users to create professional quality designs. Despite its Australian roots, Canva is already used in more than 179 countries, and more than 1 million designs are created on the platform each week.
Coming to India
Canva, which reached 5 million users in the world in just over two years after launching, already has 150,000 users in India. Indian users, which account for Canvaâs fourth largest market, have already created more than 1 million designs.
The company aims to reach 1 million users in India by the end of 2016. With over 2,000 users signing up in India every day, Canva is seeing exponential growth in the local market, reinforcing its pursuit to become more deeply entrenched in local conversations around design simplicity and the role of the Internet in propelling it.
âWe are incredibly excited to be launching Canva in India. Itâs already one of our top five markets, and we see great potential for it to become an even bigger market for us. We will be investing in local marketing, business development and brand partnerships in India with the goal of getting the word about Canva out to Indian social media marketers, bloggers and small businesses, and empowering them to create their own beautiful designs. Weâll also be launching our Canva Experts partnerships in India and working with local firms to help Indian users get the most out of the platform. We decided to launch in India because itâs already a key market for Canva, and we feel it has great potential for growth, especially considering Indians are known to have a strong design aesthetic, and be early adopters of new technology and applications,â said Melanie Perkins, CEO & Founder, Canva.
Canva Experts are local firms that work closely with Canva and represent the platform at events, holding trainings and working with local communities to get the most out of the platformâs potential.
India-specific elements on Canva
On the companyâs decision to offer customised Indian design elements in its design library, Perkins said, âDesign in India comes with a background of so much colour, vibrance and a multicultural ethos that is native to the Indian spirit. For this reason, we are launching in India with customised festival-themed templates to cater to digital marketers, bloggers and designers during the festive season.â
Canva now has templates for cards and social media posts to celebrate festivals such as Durga Pooja, Dussehra and Diwali.
Funding and expansion
The company recently completed a $15 million Series A funding round to expand its platform. The company is now valued at $165 million. Canva will use the funding to grow its team, enhance the product and expand globally. The funding announcement follows the success of Canvaâs recent launch of Canva for Work, a subscription offering for businesses. The funding was led by investors Felicis Ventures. They were joined by existing investors Blackbird Ventures, Matrix Partners, and new investors Vayner Capital, the investment arm of Gary Vaynerchuk. Hollywood actors Owen Wilson and Woody Harrelson have also become investors in the company.