Mogae awards Tango creatives to Contract; digital & design to The Mob

Tango Media will enable brands to connect their TV advertising with customers through a convenient and memorable 'call-to-action' both from feature as well as smartphones

BestMediaInfo Bureau | Mumbai | October 19, 2015

Mogae Media has announced that it will work with Contract Advertising for its new Tango Media business. While Contract Advertising, part of the WPP group, will helm the creative duties on the new business, The Mob, set-up recently by Chraneeta Mann (ex-NCD, Rediffusion Y&R) and Nitin Suri (ex-NCD, Dentsu) will handle all the design and digital requirements of Tango.

Tango Media, a wholly-owned subsidiary of Mogae Media, will lead the way in 'performance advertising' on mobile through its new B2B2C offering that will enable brands to connect their (TV) advertising with customers through a convenient and memorable 'call-to-action' both from feature as well as smartphones.

Sandeep Goyal

“We liked Contract's thinking. We liked the team. I hope they do some truly good and memorable work on Tango,” said Sandeep Goyal, Chairman, Mogae Media. “The Mob handled some of our initial design work. We decided to enlarge their canvas as their ideas and insights are truly outstanding.”

An announcement on Tango's media buying partner will be made later this month.

Rana Barua

On being assigned the Tango Media account, Rana Barua, CEO, Contract India, said, “We are consciously and steadily seeking out new-age, modern technology brands. Tango Media is at the leading edge of innovation in technology with the service they are gearing up to offer businesses and consumers. We are excited with this partnership and look forward to contribute to their business and grow together.”

Chraneeta Mann

Chraneeta Mann, Co-Founder, The Mob, added here, “Tango's product is revolutionary. It will change the way brands use mobile. Working on Tango is great fun and learning. That they have reposed faith in us at The Mob is really encouraging for us.”

Tango's multi-operator solution is expected to go live this Diwali. “Our initial communication will be B2B, but we expect to break our consumer advertising in January 2016,” said Goyal.

Mogae Media is co-promoted by Sandeep and Tanya Goyal, former JV partners of Dentsu in India. Mogae is today the market leader in mobile solutioning and mAdvertising. Mogae raised Rs 100 crore last year from Renuka Ramnath's Multiples PE.

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