Havas Worldwide India has created a digital film to mark Microsoft completing 25 years in India that encourages people to embrace the attitude of 25
BestMediaInfo Bureau | Delhi | October 29, 2015
Microsoft is in its 25thÂ year in India and to commemorate the milestone, Havas Worldwide India was tasked with creating a campaign for the digital space. To capture the spirit within this global giant that enables it to have a transformative impact on the lives of Indians across various walks of life, every single day, was the creative challenge.
The film shows how Microsoft inspires and empowers three people from different walks of life to realise their dreams. There is a young man who uses the digital technology to help others achieve perfection in their fields â be it a football player or the board room. A girl who has just broken up with her boyfriend gets the inspiration to move on from the numerous capabilities that she gets to develop using Microsoftâs technology â be it announcing to the world how she has moved on, or displaying her artistic endeavours. A young woman with gets inspired to use Microsoftâs technology to mould young minds and open up a new world for them.
Being 25 is a mindset. An attitude. Itâs a choice. Itâs usually the age when one feels least inhibited and most ambitious. The most risk taking and carefree. When optimism and ability to fulfill oneâs dreams go hand in hand. As Microsoft turns 25 in India, it asks everyone to be 25 too. Every day. #25Everyday is about embracing the attitude of 25, to not just feel empowered but to help others feel empowered too.
Jyotsna Makkar, CMO Lead, Microsoft India, commented, âMicrosoft has created a strong legacy over our 25 years in India, empowering people and organisations to achieve more. Weâre 25 today, and we believe being 25 is a mindset, an attitude. Every person at Microsoft holds this belief and we see this reflected all around us as well â young people achieving incredible milestones, older people not giving up on their dreams. This film celebrates that attitude.â
Nima Namchu, Chief Creative Officer, Havas Worldwide India, added here, âItâs wonderful to be 25. Thatâs when you are least inhibited and the most ambitious. When optimism and the ability to fulfill your dreams go hand in hand. And the best part is, being 25 is a matter of choice, we can all be 25. So, as Microsoft turns 25 in India, the brand invites everyone to live like they are 25. Because when youâre 25, you can do anything.â
The digital campaign is currently running on YouTube, Facebook, Twitter and Microsoftâs own platforms.
Creative agency: Havas Worldwide India
Creative team: Nima Namchu, Sarah Coles, Tirtha Ghosh, Nakul Sharma, Gaurav Agarwala, Sanchali Bose, Pratibha Kukreja, Ankit Singh
Planning: Sourav Ray, Punita Lakhani
Account management: Tiraz Balaporia, Anish Thakur
Production: Swaty Pande
Production House: 1st December