IndiaCast to launch Colors in Southern Africa on October 15

IndiaCast is partnering with MultiChoice for the launch. Colors will be available in 13 African countries, including South Africa, Bostwana and Zimbabwe, among others

BestMediaInfo Bureau | Delhi | October 1, 2015

After making channels from the TV18 and Viacom18 family available across continents, IndiaCast now has set its eyes more keenly on Africa. Come October 15, Viacom18's leading Hindi general entertainment channel, Colors, will be available to DStv Indian customers in South Africa as well as Southern Africa.

Colors is already present in more than 135 countries, where it offers a programming mix of fiction dramas, non-fiction and reality shows, blockbuster movies, and live events.

Raj Nayak

Raj Nayak, CEO, Colors, commented, “In the seven years since it first launched, Colors has been a game changer in the television industry with path-breaking content that has appealed to viewer sensibilities. As the channel launches on DStv in Africa, the channel's global penetration in more than 135 markets, with shows syndicated in over 100 markets, further reinforces our belief in our offerings and ability to match viewing preferences of our audiences.”

Anuj Gandhi

Commenting on the association, Anuj Gandhi, Group CEO, IndiaCast, said, “At IndiaCast, it is our endeavour to present South Asian viewers across the world with quality Hindi entertainment avenues, bringing a taste of Indian culture and values to their fingertips. Our association with MultiChoice is a partnership which enables us to further expand our footprint within Africa and keep viewers entertained through our varied offerings. We are happy to be able to reach out to DStv customers with content from the Colors library and look forward to reaching out to more viewers in Africa as our relationship with the network strengthens.”

Sachin Gokhale, Business Head - Middle East & Africa, IndiaCast, added here, “We are very excited to grow our presence in Africa through our partnership with MultiChoice. Brand Colors is already known by all South Asian diaspora worldwide for its innovative content, clutter breaking marketing and local connect. We are well aware that DStv customers are a discerning lot, given that they are well exposed to the best of global content, and we now look forward to ensuring that Colors exceeds their expectations and becomes a meaningful part of their lives.”

Colors' content will reach out to Indian viewers in 13 African countries – South Africa, Bostwana, Democratic Republic of Congo, Malawi, Namibia, Swaziland, Zimbabwe, Angola, Lesotho, Mozambique, Tanzania, Zambia and Zanzibar.

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