IBN7's reality check on Swachh Bharat Abhiyan

The channel commenced airing a week-long series – 'Kitna Swachh Hua Bharat' – from September 26 that analyses the efficacy of the campaign

BestMediaInfo Bureau | Delhi | October 1, 2015

As the 'Swachh Bharat Abhiyan' launched by Prime Minister Narendra Modi completes a year, IBN7 has started airing an exclusive series for its viewers – 'Kitna Swachh Hua Bharat'. The week-long series, which went on air from September 26, 2015, is a reality check on the Swachh Bharat campaign.

IBN7 will communicate with public figures that have been associated with the campaign since inception to evaluate and analyse the efficacy of the campaign. The ambassadors of the campaign will share their experiences on being nominated, their contribution, obstacles and suggestions to make the campaign more effective. It will also scrutinise and compare the conditions in various parts of the country as well as the places which were cleaned up by celebrities and politicians.

The programming will also feature a story on the people/ organisations who have been tirelessly working to achieve a 'Clean India' without aspiring for any limelight. It will also have opinions of common people from various parts of the country on the achievements and limitations of the campaign.

IBN7 is also airing a one-hour special on October 1 as part of the series.

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