The agency won the account following a multi-agency pitch
BestMediaInfo Bureau | Mumbai | October 21, 2015
Hachette Book Publishing India (Hachette India) has appointed Isobar, a full-service digital agency from the Dentsu Aegis Network, as their digital agency. The agency won the account following a multi-agency pitch.
Commenting on the association, Thomas Abraham, Managing Director, Hachette India, said, âAs part of our larger commitment to exploring newer ways of reaching our readers, weâve brought Isobar on board to help us with our social media presence. Isobarâs pitch captured the heart of why books endure and how people connect with books. Their clear understanding of what we need and the enthusiasm of the team assures us that our brand and our books are in good hands.â
Reacting to the win, Shamsuddin Jasani, Managing Director, Isobar India, said, âWe are very happy to be associated withÂ Hachette India, as we are always looking at experiences across different sectors and different types of clients. This win adds a very important category of books and publications to our ever expanding repertoire.â
Gopa Kumar, Vice-President, Isobar India, added here,Â âWe recently instituted a focused business development unit to go after interesting brands. This win is just the beginning of many more to come. We are happy to be working with Hachette India, itâs an interesting category and the team is excited to create innovative and creative work for them.â
Hachette India publishes general, literary and commercial fiction, childrenâs and reference books as well as non-fiction, covering memoirs, self-help, travel, history, business, popular culture, lifestyle and sport. Hachette India commenced operations in 2008 and began its local publishing programme in May 2009 with Amit Varmaâs âMy Friend Sanchoâ. Hachette India has published the works of authors like JK Rowling, John Grisham, Stephen King, Nicholas Sparks, Stieg Larsson, Neil Gaiman, and Gregory David Roberts, among others.