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BuzzInContent urges online shoppers to go the cashback way

The campaign, conceptualised by Carat Media, takes ahead GoPaisa’s message of earning extra cashback on online transactions instead of being an ignorant fool or ‘kaddu’

BestMediaInfo Bureau | Delhi | October 16, 2015

GoPaisa Click on the image to watch the TVC.

Cashback and coupon site is all set to reiterate its brand’s position and visibility with its new campaign, which humorously plays on its popular ‘kaddu’ campaign, emphasising on its core philosophy, “Why wait for discounts when you can get Cashback every time you shop”. The campaign has been conceptualised by Carat Media and has gone on air from October 12, 2015. It prominently reiterates how shopping through the mobile app is the smart way to shop and earn extra cashback, and not doing so makes one a ‘kaddu’ or fool.

Commenting on the new campaign, Ankita Jain, Founder,, said, “We constantly endeavour to educate our user base about the benefits of using our cashback site, the concept for which is still in its nascent stage in India. Through this ad campaign, aims to take cash back to the public through mass media channels because our online presence is quite strong. We want to help the customers who cannot bargain while shopping, save money in times of the ever-increasing inflation. We wish to be the early movers in the cash back ecosystem to introduce an app. With the app launch, we are coming up with a very strong referral programme which would help us to spread the word further.”

The new series of ad films directed by Zahir Mirza, Creative Director, Carat Media, features crusaders of asking their friends, classmates or colleagues if they have shopped through yet. When they deny knowing about it, they are labelled a ‘kaddu’ or fool. The ad films end with the smart youngster asking consumers to download the app to win extra cashback. The message is clear – shop via’s mobile app or be foolish enough to spend more than you need to on your online shopping or travel bookings.

“Our earlier ‘kaddu’ campaign won us significant appeal and hence, we decided to continue on that thread to now highlight how the mobile app of achieves the same purpose: making your online shopping or bookings a value-for-money deal with a chance to earn extra cashback,” Jain added.

Commenting on the thought process behind the campaign, Zahir Mirza said, “ has been actively propagating its concept of earning easy cashback by shopping via the site and now its mobile app. The latest campaign highlights how saving money is made simple and effortless through In a country where people love to save on every penny they spend, it is almost foolish to not take the opportunity to win maximum cashback available on one’s online purchases. It, therefore, emphasises on how being ignorant about the shopping advantages of is to risk being called a simpleton or ‘kaddu’ in popular parlance.”

GoPaisa’s new ad campaign involves a series of advertisements across television channels to reach out to the different categories like travel, men, women, electronics, kids, home living, etc., that it caters to. Last year, the site got a major boost on being the first and only official partner of the Google Online Shopping Festival in the cashback and coupon space.

The ad films encourage customers to act wisely and befriend, this time through its mobile app and optimise one’s savings while shopping online.

The TVCs:






Creative agency: Carat Media

Creative team: Aleysha Pimple, Krishna Hemnani, Reetika Chatterjee, Zahir Mirza

Production House: The Contentainment Studio

Producer: Manish Trehan

Line producer: Sumit Kumar

Director: Zahir Mirza

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