Advertisment

FCB Ulka weaves a tale of innocence for Santoor Body Lotion

The TVC carries forward the core Santoor brand promise of younger looking skin through an endearing interaction between a little girl and her mother

author-image
BestMediaInfo Bureau
New Update
FCB Ulka weaves a tale of innocence for Santoor Body Lotion

FCB Ulka weaves a tale of innocence for Santoor Body Lotion

The TVC carries forward the core Santoor brand promise of younger looking skin through an endearing interaction between a little girl and her mother

BestMediaInfo Bureau | Delhi | October 21, 2015

Santoor-Body-Lotion Click on the image to watch the TVC.

Wipro Enterprises has just unveiled a new TVC for Santoor Body Lotion. Created by FCB Ulka, the commercial carries forward the core Santoor brand promise of younger looking skin through an endearing interaction between a little girl and her mother.

Santoor Body Lotion promises to deliver soft, younger looking skin through the goodness of natural ingredients like Sandal and Sakura, which are well known for making skin healthy and soft.

The commercial starts with a mother reading out a story to her young daughter. As the story progresses, the little girl gets more and more involved in the plot. She starts enacting the scene using her fingers on her mom's arm. However, she soon gets lost in the softness of her mother's skin and forgets all about the story. The film ends with the brand promise of 'Soft Twacha, Hamesha'.

Dennis Koshy Dennis Koshy

Elaborating on the ad, Dennis Koshy, Vice-President - Bangalore, FCB Ulka, said, “In a cluttered category like body lotion, where consumers don't perceive much difference between brands, memorability is especially important. Santoor Body Lotion found a very endearing moment that women loved to set the brand promise in.”

Dharmesh Shah, Creative Director, FCB Ulka, added here, “Tabdak-tabdak evokes nostalgia. The entire film is a cute, playful interaction between the mother and the daughter that rides home the benefit of soft skin.”

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: Wipro Enterprises

Brand: Santoor Body Lotion

Creative agency: FCB Ulka

National Creative Director: Satbir Singh

Creative Director: Dharmesh Shah

Creative Team: Nirmala Chenappa, Rohini Bothra, Vaishali Jain

Account Management: Esha Datta, Priyanka Wadhwani, Shubhra Madhukar

Agency Producers: Alpa Jobalia, Stanley Christian

Production House: Classics Films

Director: Minto Singh

Producer: Sanjay Narang

Info@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment