Colors steps into the folklore genre with 'Naagin'

The finite series premieres on November 1 and will air every Saturday and Sunday at 8.00 pm. The series has been produced by Balaji Telefilms

BestMediaInfo Bureau | Mumbai | October 27, 2015

The popular 'Naagin' folklore is set makes its way back on television with Colors now tapping into this fantasy genre. Produced by Balaji Telefilms, the mystical thriller premieres on Colors on November 1, 2016 and will air every Saturday and Sunday at 8.00 pm. The finite series stars Mouni Roy, Ada Khan, Arjun Bijlani and Sudha Chandran.

An aesthetically narrated saga, 'Naagin' delves into the life of a suave and ambitious business tycoon, Ritik Raheja (Arjun Bijlani), who believes that love and religion are distractions as they make one weak. But his beliefs are challenged when he comes face-to-face with Shivanya (Mouni Roy). While Ritik is enamoured by her simplicity, Shivanya is stuck between two extreme emotions – love and vengeance. Shivanya's friend, Sesa (Adaa Khan) is her support system, but she has an ulterior motive that no one knows about. The constant conflict between love and revenge drive these protagonists together as their lives clash in a coming together of their past histories.

Beginning her journey on a conniving note, the story takes an unexpected turn when the serpent woman falls in love with her enemy, making it difficult for her to achieve her target. The story is set against the backdrop of Rajasthan and features extensive VFX effects. Colors has also recreated the timeless magic of the song 'Tere Sang Pyaar Main Nahi Todna' (from the 1976 film 'Nagin') through a new-age adaptation.

Speaking about the new fiction offering, Manisha Sharma, Programming Head, Colors, said, “After the success of '24' Season 1, 'Naagin' is our second offering within the fiction finite series space airing on weekends. 'Naagin' is a mystical thriller incorporating a dramatic twist at every corner to add an element of thrill and excitement which will keep viewers engaged. The show is a testimony of Ekta Kapoor and Balaji Telefilms' conviction towards providing quality entertainment avenues for viewers through new and innovative concepts that appeal to viewers visually and in terms of its narrative.”

Commenting on the show's format, Ekta Kapoor of Balaji Telefilms, said, “At Balaji, we have always believed in experimenting with different concepts while bringing in some variety for our viewers. The concept of 'Naagin' is something that we, at Balaji, have never explored in the past; it is a completely new facet of love stories that transcends into the mystique of the unknown. With intense focus on different elements like characterisation, scripting, visual appeal, etc, we have amped up the production value to make it a winning proposition on the small screen. Putting together an hour-long proposition requires additional investment in terms of story development and high-end technology, and we are looking forward to presenting an all-round offering to Colors viewers.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com