Apple Music members will now be able to access best of Bollywood and Indian Indie music through regularly updated playlists
BestMediaInfo Bureau | Mumbai | October 15, 2015
MTV India is all set to become the first Indian music curator for Apple Music. Apple Music members will now be able to access best of Bollywood and Indian Indie music through regularly updated playlists.
Launched in India in the early 90s, MTV has been consistently shaping the way the youth in India consumed music and is also credited with creating music show formats such as Coke Studio@MTV, MTV Unplugged and MTV Spoken Word.
MTV also launched a platform – MTV Indies – to showcase the best in Indie music that India had to offer.
Speaking about this association, Aditya Swamy, Business Head, MTV India, said, “It is an absolute pleasure to be give Apple Music members a chance to experience MTV’s taste in music. Programming both popular and Indie music on a daily basis for our TV and digital assets and producing several original music shows over the years, we are excited to give Apple Music a wide range of handcrafted playlists, which will influence and reflect the wide range of music young India tunes in to.”
The exclusive playlists that are being curated by MTV India for Apple Music include an Indie Top 10 series ranging from ballads to collaborations to electronica to heavy metal. Along with this, music lovers will also be able to access a mix of playlists about MTV’s bespoke properties such as Coke Studio@MTV and the best pick of Bollywood music with specially curated thematic lists.
MTV India also has plans to enhance the offering by introducing specially curated playlists for music festivals, celebrity curated playlists and seasonal playlists.