Appie empowers retailers to fight e-commerce festive sale war

Appie for Retailers is an app that will help empower retailers to stay competitive against e-commerce players and connect with customers in a more efficient and personal manner

BestMediaInfo Bureau | Mumbai | October 20, 2015

Bates CHI&Partners Mumbai has launched a festival initiative for recently acquired client Appie. This festive season, brick and mortar retailers have found their ally in the form of an app to fight the e-commerce sale war.

Appie for Retailers is an app that will help empower retailers to stay competitive against e-commerce players. The app helps connect customers and retailers in a more efficient and personal manner. Most often when customers order something through an e-commerce portal, many become victim to either delayed deliveries or wrong/ damaged products. Though there is a return policy in place for all online shopping websites, but what is not returned is the valuable time customers lose out in the bargain.

In all situations, one community that has always been at the losing end is the retailer community, who, in spite of having better or similar products with door-step delivery capabilities, get marginalised due to the noise created by e-commerce players by use of mass media. However, this festive season retailers have an ace up their sleeve with the help of partnering with a start-up that is promising them to win back their lost customers.

Appie Mobiquity, the start-up that has developed the app Appie, promises convenience and instant gratification to customers as well as power to retailers.

How Appie works:

Once a customer downloads the Appie app on his mobile phone, he can search for the product of his choice on the application or simply share product from other ecommerce sites. Appie helps discover the product in the vicinity of the customer, right there where the customer is searching on any major e-commerce sites.

Appie helps the customer find the quickest possible source to get the product along with price, availability and retailer's information. Appie puts the retailer's identity right in front and centre to the consumer and enables a direct transaction, unlike the e-commerce portals.

This option also helps retailers with increased footfalls as many customers even today will prefer to touch, feel and experience the product before buying and more importantly, want their purchase faster. Additionally, Appie has decided to stand with the retailers in their war with e-commerce players this festive season and offer full cash back to retailers on winning back customers from e-commerce portals.

The mobile app is free to download and works on any Android phone. There is no investment fee and retailers have to pay as low as Re 1 for each transaction.

Research by Google and other prominent organisations suggests that customer who research online often buy 3-5 five times more than regular shopper. Appie wants to enable a level playing field for retail shops and consumers, thereby creating a win-win situation.

Info@BestMediaInfo.com

Info@BestMediaInfo.com