The Chennai-based family amusement park is the third client won by the media agency in the last two weeks
BestMediaInfo Bureau | Mumbai | January 27, 2015
Vizeum India, which added Hindware and Jet Privilege to its media kitty in the last fortnight, has added yet another client – VGP Universal Kingdom, a Chennai-based family amusement park.
The concept of amusement parks and beach resorts, which were only popular in foreign countries till recently, was brought to India by the visionary VG Paneerdas in 1975. He created VGP Golden Beach, located on the East Coast Road in Chennai. Currently, with more than 40 rides, including the first of its kind in India – the family roller coaster ride, the mixer ride, the Top Gun from all over Europe and the United States and a themed water park – the latest addition, VGP, is slated to become a top tourist attraction.
VGP Ravidas, Managing Director, VGP Universal Kingdom, said, “Fun is a serious business and we have been looking for a media partner who understands this balance. We found Vizeum perfectly fitting the bill. I feel they have the right wherewithal to work with us in fulfilling our future ambitions. We look forward to a long and fruitful relationship with Vizeum.”
S Yesudas, Managing Director Indian Subcontinent, Vizeum, said, “We are grateful to the VGP Universal Kingdom management for selecting us. We will have fun together in working on this assignment while we seriously help the park move forward in consumer engagement and growth. This business will be handled out of our Chennai office, under the leadership of Subhas Warrier, VP, Vizeum, South.”