Jet Privilege, a joint venture between Jet Airways and Etihad Airways, is a specialized loyalty and rewards management company
BestMediaInfo Bureau | Mumbai | January 21, 2015
Vizeum India, a Dentsu Aegis Network company, has been appointed as the media AoR for Jet Privilege, a specialized loyalty and rewards management company which is a joint venture between Jet Airways and Etihad Airways. The win comes close on the heels of Vizeum’s win last week of the Hindware business.
JetPrivilege is one of the most robust and well-managed loyalty and rewards programme in the country today. With over 100+ engaged programme partners across 10 categories, the JetPrivilege programme is constantly looking at opportunities to enrich the lives of its members and add value to all its programme partners. With the brand looking at growing its business innovatively, Vizeum has been brought on board as strategic consultants in the area of tangible consumer connections.
Manish Dureja, Managing Director, JetPrivilege, said “JetPrivilege is pleased to be associated with Vizeum, a leading global media agency and we are confident that they will add value to our business.”
S Yesudas, Managing Director Indian Subcontinent, Vizeum, said, “It is an absolute honour for us to be working with a fast growing company like JetPrivilege. Vizeum is an experience-to-believe-it agency. Our DNA is to delight our clients. The JPPL-Vizeum relationship is not limited to the core deliverables of a media agency. We are eager to add a lot more value to the overall business of the client.”
The business will be handled out of Vizeum’s Mumbai Office under the leadership of Samarjit Rajkumar, Executive VP, Vizeum.