Two new HD channels, broadcast in six languages and 4K broadcasting of the matches are part of the announcement
BestMediaInfo Bureau | Mumbai | January 30, 2015
Star India has announced an ambitious broadcast plan for the upcoming ICC Cricket World Cup 2015. The World Cup will be broadcast in six languages across the Star Network, and has also prompted the television network to launch two more HD channels: Star Sports HD 3 and HD 4. Star Sports HD 3 is set to be India’s first ever all Hindi HD channel.
This World Cup will be telecast in Bengali, Tamil, Malayalam and Kannada, apart from English and Hindi. Moreover, Star India is all set to broadcast certain select matches, including India’s opening tie against arch-rivals Pakistan, in the 4K format.
Announcing the initiatives, Sanjay Gupta, COO, Star India said, “The World Cup is the biggest event for Indian consumers. The last edition was watched by 90% of TV viewers in the country, making it the largest aggregation of consumers possible. With India as the defending champions, the whole country is set to follow the team’s defence of its title in Australia and New Zealand and we, at Star, plan to make this World Cup, a ‘Cup for All’. We will introduce many firsts and innovations in sports broadcasting to take the great game of cricket to the next level and provide an unprecedented viewing experience to the millions of cricket fans in India.”
With an aim to bring the best of World Cup action through the best of experts, Star Sports’ commentary panel will feature 13 World Cup captains, 20 World Cup winners and 26 World Cup semi-finalists.
On the online front, starsports.com will offer live streaming and 24x7 video-on-demand accessible through the Web, WAP and Apps on 200+ devices.
A statement from the television network informed that apart from a host of broadcast innovations, Star India is also offering various advertising options for advertisers all across the country. Star has created multiple sponsorship and spot buying options tailor-made for different feeds allowing advertisers for the first time ever to buy different cuts and air creatives in different languages to target their audiences more sharply.
Star India’s marketing blitz started with the film with Sachin Tendulkar, invoking India to ‘Chase the Dream’ to win the World Cup again. The broadcaster’s World Cup campaign, #wontgiveitback followed the film, which is running parallel to the ‘Carry the World Cup’ campaign for promoting the live streaming and video on demand services of starsports.com. The entire marketing campaign is handled by Lowe Lintas.