MasterCard, Absa, Citibank top the list of the most successful advertisers according to their achievements in the Midas Awards
BestMediaInfo Bureau | Delhi | January 19, 2015
The Midas Awards World’s Best Financial Advertising released the first-ever Midas Brand Report, a new yearly ranking of the most successful advertisers according to their achievements in the Midas Awards.
“Gutsy, effective, and creative financial service campaigns deserve a ton of credit, and so do the brands that greenlight them,” said Alisun Armstrong, executive director of Midas Awards. “They deserve to be recognized and awarded for their important creative contribution. The Midas Brand Report will celebrate the innovative advertisers that adapt and continue to elevate this evolving industry.”
The Midas Brand Rankings for the Financial Marketing & Advertising Industry:
| Rank | Brand | Contributing Agencies | Points |
| 1 | MasterCard | McCann XBC*; R/GA*; FP7/DXB* (Part of McCann Worldgroup); MacLaren McCann | 76 |
| 2 | Absa | The Jupiter Drawing Room Johannesburg*; Base2 | 52 |
| 3 | Citi | Publicis* | 52 |
| 4 | TD Bank | Diamond Integrated Marketing/Leo Burnett*; Tierney; Leo Burnett, Toronto | 49 |
| 5 | Sanlam | King James Capetown* | 47 |
| 6 | Akbank T.A.S | 41? 29!* | 39 |
| 7 | Nedbank | Joe Public (Pty) LtD* | 36 |
| 8 | Emirates NBD | FP7/DXB* (Part of McCann Worldgroup); Liwa Advertising | 33 |
| 9 | First National Bank | DDB South Africa; Gloo | 22 |
| 10 | Synovus | Fitzgerald+Co* | 17 |
*Also Featured on the 2014 Midas Report
The 2014 Midas Report: Creative rankings for the financial marketing & advertising industry
The following table ranks the highest scoring agencies with winning entries in the 2014 Midas Awards.
| Rank | Company | City/Country | Points |
| 1 | King James Capetown† | Capetown, South Africa | 61 |
| 2 | Publicis† | New York, USA | 52 |
| 3 | The Jupiter Drawing Room Johannesburg† | Johannesburg, South Africa | 47 |
| 4 | R/GA† | New York, USA | 45 |
| 5 | 41? 29!† | Istanbul, Turkey | 39 |
| 6 | Diamond Integrated Marketing/Leo Burnett | Toronto, Canada | 38 |
| 7 | Joe Public (Pty) LtD | Johannesburg, South Africa | 36 |
| 8* | FP7/DXB (Part of McCann Worldgroup)† | Dubai, UAE | 34 |
| 9* | McCann XBC | New York, USA | 34 |
| 10 | Fitzgerald + Co | Atlanta, USA | 19 |
The Midas Brand Report determines the top 10 advertisers based on the same criteria used for the Midas Report, the annual ranking of the best financial advertising and marketing agencies:
King Midas Grand Award - 9 Points
Midas Award for Innovation – 7 Points
Gold Award - 6 Points
Silver Award - 4 Points
Finalist Certificate - 1 Point
Further evidence of the strong work submitted this year on behalf of brands earning a place on the Midas Brand Ranking Report can be seen in the number of agencies whose award-winning work also earned them a spot on this year’s Midas Report, annual rankings of the best financial agencies.
To learn more about the 2014 Midas Brand Report here.
