#fame raises $10 mn from TTN Ventures

The second funding from TTN will be used to drive scale-up of #fame's original video content, talent network and regional expansion

BestMediaInfo Bureau | Mumbai | January 6, 2015

#fame, India's premier talent-led digital entertainment network, has raised $10 million in second round financing from To The New Ventures (TTN Ventures). This round follows the $3 million investment TTN Ventures had made when the business began in beta, in early 2014. Since its launch in September 2014, #fame has emerged as one of the fastest growing digital entertainment networks in India. #fame will use the funds to scale-up its original digital video business, grow its emerging talent network, invest in technology and expand regionally in Asia.

Catering to mobile millennials through an integrated 'talent-first' strategy, #fame is building a pan-Asian digital video network that will straddle over 5,000 channels and 50,000 content creators over the next three years. Since launch, the network has seen rapid growth and traction for its original digital video content. With monthly produced content volumes exceeding over 150 videos, #fame is India's largest original content creator for web and mobile platforms.

Over the next few months, #fame will ramp up its monthly content output to over 1000 original videos and expand its emerging talent network to over 500 emerging content creators. #fame's digital video network spans several digital and social platforms including YouTube, Facebook, WeChat, Daily Motion and leading content publishers. #fame strategically focusses on emerging and established talent to build digital video channels and communities around them.

#fame has identified six key markets in South East Asia to build local digital video businesses. These include Indonesia, Thailand, Singapore, Malaysia and Philippines, apart from India. TTN Ventures has a strong strategic presence in these markets where it has built businesses in the SMACK space (Social, Mobile, Analytics, Content & Knowledge).

Speaking on the development, Puneet Johar, CEO, TTN Ventures, said, “We are extremely bullish about video on mobile disrupting and re-defining entertainment, and the opportunity is ripe to build an impactful consumer internet business. #fame is showing the trajectory of a market leader and we would like to back it to market leadership across India and South East Asia.”

Saket Saurabh, CEO, #fame, commented, “We are well-poised for the next exciting leap in our growth story as we scale-up our capabilities in original digital content, grow our talent network further and expand across markets.”

As part of its 'talent-first' agenda, #fame has announced a slew of digital tent pole properties aimed at identifying and promoting emerging talent. This includes 'Lakme School of Style' with style and entertainment icon Karan Johar and 'Websinger', its music initiative to seek out promising young singing talent, with renowned composer Pritam. It is also focussing on building technology-based solutions to aid talent in content publishing and monetisation.

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