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CNBC Awaaz turns 10

Plans a series of events and competition dedicated to the vital cause of financial literacy

CNBC Awaaz turns 10

Plans a series of events and competition dedicated to the vital cause of financial literacy

BestMediaInfo Bureau | Mumbai | January 15, 2015

cnbc-awaazHaving maintained its leadership position consistently for 10 years since its launch, CNBC Awaaz celebrated its 10th anniversary on January 13, 2015, by looking forward, and not by resting on its laurels. For the first time in the history of Indian news media, a channel committed itself to the vital cause of financial literacy.

Speaking on the occasion, Editor-in-Chief, Sanjay Pugalia, said “We believe that as a nation we have spent a long time discussing and debating on what we need to do to fulfil our destiny of becoming a world superpower. The time is now ripe to ACT - Action, Collaboration and Transformation, and push ourselves forward in our respective domains.”

Having taken up the cause of financial literacy, on January 13, the channel got some of the biggest names from the markets and business to come and take a pledge to gift a prosperous future to the people around them. Ridham Desai, Ramesh Damani, Ramdeo Agrawal, Madhu Kela, Vikram Kotak were among the many big names that signed the pledge on air. CM of Maharashtra, Devendra Fadnavis also joined for an exclusive tete-a-tete on this occasion. In the year that follows, CNBC Awaaz will follow up with dedicated programming and initiatives to drive the agenda for financial literacy across diverse age groups and sections of society.

Along with this, CNBC Awaaz is unveiling a competition for promising youngsters within the organisation, in the corporate world and in some of the top business schools to report for CNBC Awaaz from the Mecca of World Business – New York. The winners will be reporting from such landmarks of business as NYSE, NASSDAQ, Times Square and CNBC USA Studios for a week and will give a global perspective in a fresh and innovative format.

The financial literacy initiative gets its biggest fillip on January 17, when Finance Minister Arun Jaitley will officially unveil the campaign at a gala event in Delhi, in the presence of big names such as Suresh Prabhu, Piyush Goyal, Jayant Sinha, UK Sinha, Rajan Anandan and Kunal Bahl, among others. This will be called the ‘ACT for Growth Summit’. On January 21, Amit Shah will also put his weight behind this initiative at a live event in Mumbai, in the presence of Shivraj Singh Chauhan, Suresh Prabhu, Deepak Parekh, among others. On this occasion, the channel will also recognise some of the companies that have been and will be an integral part of India’s growth story. This will be called the ‘ACT for Good Governance Summit’. These events are being held in partnership with Union Bank of India.

Vishal Srivastava, National Revenue Head, Senior Vice-president and Head - Global Business for CNBC, said, “Having led the viewership numbers consistently among business channels for the last 10 years, and by a distance, the channel now finds itself well placed to set the agenda in the business and policy space for the next decade. The ACT summits are our first step in that direction.”

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