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Amazon is India's favourite e-commerce site: CashKaro survey

The survey also found that Google's Great Online Shopping Festival was the most preferred festival in 2014

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Amazon is India's favourite e-commerce site: CashKaro survey

Amazon is India's favourite e-commerce site: CashKaro survey

The survey also found that Google's Great Online Shopping Festival was the most preferred festival in 2014

BestMediaInfo Bureau | Delhi | January 5, 2014

CashKaro

The 2nd edition of the 'People's Choice Survey' by CashKaro.com, one of India's largest cashback & coupons site, is out. Amazon India is the Best E-commerce Website of 2014, and Google's GOSF (Great Online Shopping Festival) is the Top Online Shopping Festival of 2014 (in terms of deals & offers).

The 2014 survey, which was conducted at a pan-India level, saw participation from more than 2,000 people. The respondents were from metros and Tier I, II & III cities, with 65% males, primarily between the age group of 18-30 years.

Swati Bhargava Swati Bhargava

Swati Bhargava, Co-founder, CashKaro.com, said, “The 'People's Choice Survey' is an annual report by CashKaro.com that attempts to identify key trends in the world of online shopping in India. This year, the industry was abuzz with fresh funding of close to $3.9 billion among top-e-retailers, the Flipkart-Myntra merger and mega sale days like Great Online Shopping Festival (GOSF), Flipkart's Big Billion Day and more. It comes as no surprise that GOSF was the most favourite shopping festival, with 42% respondents in favour and Flipkart's 'Big Billion Day' was not far behind with almost 40% votes. Amazon.in wore the crown of the most popular website, and cashback & deals were the favoured factors to shop online among consumers.”

It is a very exciting time to be in Indian e-commerce right now, and the industry is poised for an even bigger and better 2015.CashKaro.com alone has witnessed an overall growth of 1000 per cent in traffic and 500 per cent increase in revenues in the past year.

Some of the key findings of the survey are as under:

Top online shopping festivals of 2014 (in terms of deals & offers):

1. Google's Great Online Shopping Festival - 42%

2. Flipkart Big Billion Day - 40%

3. Snapdeal Big Savings Day - 10%

4. Diwali Dhamaka sales by various retailers - 8%

Best e-commerce website of 2014 (overall positioning):

1. Amazon.in

2. Flipkart

3. Snapdeal

4. Myntra

5. Jabong

6. Shopclues

7. Paytm

The most preferred e-retailer across product categories:

a) Mobiles & Accessories - Flipkart

b) Laptops & Electronics - Amazon.in

c) Fashion - Myntra & Jabong

d) Lingerie - Zivame

e) Baby care products - Firstcry

f) Home Décor - FabFurnish

g) Recharge - Paytm

h) Travel deals - Makemytrip

Factors that encourage online shopping:

1. Cashback & coupons - 30%

2. Discounted prices - 23%

3. Variety/options - 13%

4. Convenience - 12%

5. Payment options - 12%

6. Easy Return Policy - 10%

CashKaro-creative Click on image to enlarge.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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