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Spikes Asia 2015: Grand Prix for ‘Kan Khajura’ and ‘I am Mumbai’

McCann Worldgroup bags two Golds in Outdoor for Dabur Gastrina Tablets and Essel Group Dish TV campaigns, as well as India’s solitary Gold in Print. BBDO’s ‘Share the Load’ bags two Golds, in Direct and Promo & Activation

BestMediaInfo Bureau | Delhi | September 11, 2015

Unilever's Rahul Welde at Spikes Asia Unilever's Rahul Welde at Spikes Asia

Following three days dedicated to inspiring and enabling creativity, Spikes Asia 2015 concluded this evening with a packed awards ceremony at the Ritz Carlton in Singapore.

Lowe Lintas + Partners’ (now Mullen Lowe Lintas Group) much-celebrated ‘Kan Khajura Station’ campaign for Hindustan Unilever has won the Grand Prix in the Creative Effectiveness category.

Ramesh Deo Productions, Mumbai has also bagged a Grand Prix in Film Craft for the ‘I am Mumbai’ campaign for Bennett Coleman & Co’s Mumbai Mirror. Taproot Dentsu, Mumbai is the creative agency.

McCann Worldgroup has bagged two Golds in Outdoor for the Dabur Gastrina Tablets and Essel Group Dish TV campaigns. The Dabur Gastrina Tablets comprises three creatives – French Horn, Flugelhorn and Saxophone. The Essel Group Dish TV campaign, comprising three creatives – Basement, Puddle and Sofa – also took home a Silver Spike in the Outdoor category.

In the Outdoor category, Publicis Communications has taken home two Bronze Spikes for its work done for Kansai Nerolac Paints (Swan) and Shri Tyres Service (Pothole).

Meanwhile, McCann Worldgroup India has also secured a Gold Spike campaign in Print for its work done for Essel Group’s Dish TV. As stated earlier, the campaign comprises three creatives – Basement, Puddle and Sofa.

Prasoon Joshi Prasoon Joshi

Commenting on the wins, Prasoon Joshi, Chairman, McCann Worldgroup Asia Pacific, said, “Awards like Spikes always keep our team at McCann charged up. Our sincere thanks to the jury at Spikes.”

The other winners from India in the print category include Contract Advertising and Grey Worldwide India. Contract has bagged a Silver Spike campaign for its work done for ATSS Security Solutions Provider comprising three creatives – CCTV Bank, CCTV Parking Lot and CCTV Office. Grey Worldwide India has secured a Bronze Spike Campaign for its work done for DHL Express Courier, also comprising three creatives – Cutter, Ripped and Scissors.

BBDO India’s ‘Share the Load’ campaign for P&G Ariel Matic has won a Gold in Direct, the only win for India in that category.

The ‘Share the Load’ campaign has also secured a Gold in Promo & Activation. BBDO India’s ‘Touch the Pickle’ campaign for P&G Whisper has won a Silver Spike in Promo & Activation. The other winner in this category from India is DDB Mudra. The agency has bagged the metal for its work, The Misunderstood Scoreboard, done for Zee Media Corporation/ Zee News.

Film Craft has also yielded a few wins for India. Apart from the Grand Prix for Ramesh Deo Productions, the category has seen Indian agencies bag one Gold, five Silvers, two Bronzes. Chris Chros Films has won the Gold for its work titled ‘A Street Dog’s Life’ done for World for All. O&M Mumbai is the creative agency. The same work has also fetched a Silver Spike for Chris Chros Films.

McCann Worldgroup India has won a Silver for its work ‘Stand Up’ done for Nescafe Classic. Taproot Dentsu has bagged a Silver Spike for its work titled ‘Hated by Some’ done for Bennett, Coleman & Co’s Mumbai Mirror.

The ‘I am Mumbai’ campaign for BCCL’s Mumbai Mirror has fetched a Silver Spike for Ramesh Deo Productions. The campaign has also bagged two Bronze Spikes in the Film Craft category.

BBDO India has secured a Silver for its ‘Matrubhasha – Mother Tongue’ campaign done for Star India/ Star Sports in Film Craft.

In PR, BBDO India has secured two Silver Spikes for its ‘Touch the Pickle’ campaign done for P&G India’s brand Whisper. The agency has also taken home a Bronze Spike for its ‘Share the Load’ campaign done for another P&G brand, Ariel Matic. The ‘Share the Load’ campaign has also secured a Bronze Spike.

Cheil Worldwide, Gurgaon has won two Bronze Spikes for its ‘Donate a Face’ campaign for Chhanv Foundation in the PR category.

In Print & Poster Craft, India has secured two metals. Taproot Dentsu has bagged a Silver Spike campaign for its work done for BCCL’s Mumbai Mirror comprising three creatives – Pimp, Railway Contractor and Pervert. Contract Advertising walks away with a Bronze Spike for its work titled ‘CCTV Banl’ done for ATSS Security Solutions Provider.

In Healthcare, BBDO India’s ‘Touch the Pickle’ campaign for P&G’s Whisper has won a Silver Spike. The French Horn campaign for Dabur Gastrina Tablets has fetched a Bronze Spike for McCann Worldgroup India.

In Film category, Contract Advertising has bagged a Bronze Spike campaign for its work done for Tata Docomo Data Plans comprising two creatives – Falooda and Snowball. DDB Mudra has also secured a Bronze for its work titled Vodka done for Volkswagen.

P&G Ariel Matic’s ‘Share the Load’ campaign has fetched a Bronze Spike for BBDO India in the Integrated category.

DDB Mudra has won a Bronze in Branded Entertainment for its work titled ‘Pray to Lose’ done for Nutralite.

Indian winners tally:

Agency

Grand Prix

Gold

Silver

Bronze

BBDO India

2

5

3

McCann Worldwide

3

2

1

DDB Mudra Group Mumbai

1

2

Lowe Lintas and Partners

1

Contract Advertising

1

2

Ramesh Deo Productions

1

1

2

Chris Chross

1

1

Taproot Dentsu

2

Publicis Communications

2

Cheil Worldwide

2

Grey Worldwide

1

  Other Special Awards presented were:

Network of the Year

1.       BBDO

2.       Leo Burnett

3.       DDB

Agency of the Year

1.       Colenso BBDO, Auckland

2.       Dentsu, Tokyo

3.       DDB Group New Zealand, Auckland

Independent Agency of the Year

1.       CJ Worx, Bangkok

2.       Mori, Toyko

3.       Fred & Farid, Shanghai

Media Agency of the Year

1.       Starcom Australia, Sydney

2.       ZenithOptimedia, Auckland

3.       OMD China, Shanghai

Spikes Palm

1.       morimori, Tokyo

2.       AOI Pro, Tokyo

3.       Primo, Buenos Aires

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