Smarties 2015: Mindshare is Agency of the Year in Mobile

PepsiCo and Colgate Palmolive jointly share Marketer of the Year in Mobile award; Facebook named Publisher/Media of the Year in Mobile; Paytm is Enabling Technology Company of the Year in Mobile

BestMediaInfo Bureau | Delhi | September 17, 2015

Agency of the year -Mindshare. Click on the image to enlarge.

The Mobile Marketing Association Forum (MMAF) Delhi 2015 came to a close with the announcement of the Smarties India 2015 awards. Gold, Silver, and Bronze award winners were announced across 15 categories ranging from Brand Awareness to Cross Media Integration in Gurgaon on September 16.

In addition to the category awards, the Smarties India 2015 also introduced the Blue Industry Awards that included Agency of the Year in Mobile, Marketer of the Year in Mobile, Publisher/Media of the Year in Mobile, Enabling Technology Company of the Year in Mobile and Best in Show titles.

Mindshare and PepsiCo were the big winners for the night. Mindshare led the race with four Golds, winning the Agency of the Year in Mobile award. PepsiCo and Colgate Palmolive jointly shared the Marketer of the Year in Mobile award. The other winners for the night included Facebook as the Publisher/Media of the Year in Mobile, and Paytm as the Enabling Technology Company of the Year in Mobile. The Best in Show award was shared by Red Fuse Communications for its campaign 'Spreading a Million Smiles with a Mobile' for Colgate Palmolive and Mindshare India for its campaign 'Lays hid the Treasure Hunt inside Google Maps' for PepsiCo.

This year, an 'all-Brand Jury' led by Jury Chairperson D Shivakumar, Chairman & CEO, PepsiCo India Holdings, and consisting of other celebrated marketers in India, evaluated the campaigns to shortlist those that showcased the 'best of the best' in the industry. Covering everything from brand awareness to innovation, video/rich media and social media, the awards celebrated the excellent work being done on mobile by both brands and agencies.

Mobile as a media channel offers truly exciting opportunities for consumer engagement. In order to better equip marketers to make mobile work for their brands, it is important to understand how to use mobile as a vehicle to deliver a holistic brand experience. For this purpose, the MMA, in collaboration with Millward Brown (Smarties Knowledge Partner) analysed all the entries for the Smarties Awards in India to present an insights presentation, to unearth best practices, key mobile trends and establish what sets apart a winning mobile campaign.

“I'd like to congratulate all the award winners. I think I speak not only for myself but also on behalf of the Jury when I say that we were really impressed with the entries this year. They were truly representative of the innovation that drives the mobile marketing industry and great work that's happening across India. We hope to inspire marketers to further push the envelope in their own campaigns and look forward to more innovations and participation in the future,” said Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific.

The 2015 Smarties India Blue Industry Awards winners:

The 2015 Smarties India Awards winners:

The Smarties India 2015 were held in partnership with Hotstar (Smarties India Founding Partners), GOQII (Gift Partners), Millward Brown (Knowledge Partners), and Ngage by Nimbuzz! (India Partners).

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