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Royzez.com highlights the 'Befikar' online shopping experience

Created by Bad Studio Productions and conceptualised by Royzez.com, the TVCs take a humorous angle on how there are numerous moments in our life that we worry about, which are simply unavoidable

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Royzez.com highlights the 'Befikar' online shopping experience

Royzez.com highlights the 'Befikar' online shopping experience

Created by Bad Studio Productions and conceptualised by Royzez.com, the TVCs take a humorous angle on how there are numerous moments in our life that we worry about, which are simply unavoidable

BestMediaInfo Bureau | Delhi | September 10, 2015

Royzez-TVC Click on the image to watch the TVC.

Newly-launched e-commerce portal, Royzez.com, recently rolled out its new campaign in India. With an aim to reach out to diverse online shoppers, the campaign comprising two TVCs focuses on a 'Befikar' (carefree) online shopping experience that Royzez.com offers to its consumers.

The TVCs are a vibrant mix of characters and life situations along with the magic of good humour. Created by Bad Studio Productions and conceptualised by Royzez.com, the films take a humorous angle on how there are numerous moments in our life that we worry about which are simply unavoidable.

The 'Wife Parlour' TVC opens with pretty woman asking her husband how she is looking after her visit to the parlour. The husband, who is working on his laptop, jokingly asks her whether the parlour was closed, which upsets his wife. The voiceover says that Royzez.com has removed the worries only from online shopping, and not the worries of life. The ad ends with the anxious husband asking his wife for a vacuum cleaner on Royzez.com and both smiling at each other.

The 'Bank Robbery' TVC shows a burglar looting a bank at gunpoint, when he receives call on his mobile. In order to take the call, which is from his sister-in-law, he hands over the gun to the security guard. He soon realises his mistake when the guard points the gun at him. The voiceover again states that Royzez.com only removes the worries from online shopping.

Nitish Roy, Chief Visionary Officer, Royzez.com, said, “The campaign idea is to tell the people about the Befikar shopping experience at Royzez.com and let the consumers know how are we ensuring the same by our USPs like Personal Manager, Same Day Dispatch and Quality Check.”

Talking about the brand, Rahul Sethi, Chief Operating Officer & Head – Marketing, Royzez.com, added, “We plan to spend about Rs 100 crore between now and March 2016 on marketing and advertising across TV, digital and OOH campaigns. Our focus is on building the brand and getting more customers to experience trustworthy online shopping.”

Speaking about the campaign conceptualisation, Avani Kukreja, Marketing Manager & Creative Strategist, Royzez.com, said, “The idea was to bring something fresh, entertaining and create a campaign that would appeal to every consumer in different age groups. With the use of witty characters and comic situations, we have been able to relate TVC's concept with the brand communication.”

Commenting on the insight behind the campaign, Ashish Singh, Producer, Bad Studio Productions, said, “There are many moments in our life that we worry about, which are simply unavoidable. The ad films are a classic representation of such moments that we cannot simply ignore for the sake of our own good. The idea brings out the brand's communication in a subtle and humorous way.”

The TVCs:

Bank Robbery

https://img-cdn.thepublive.com/filters:format(webp)/

Wife Parlour

Credits:
Created by: Bad Studio Productions
Director: Ashwin Shetty
Conceptualised by: Royzez.com
Creative Director: Avani Kukreja
Copy: Royzez Team
Planning: Siddharth Pai (Bad Studio Productions)
Servicing: Ashish Singh (Bad Studio Productions)

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