Nerolac spreads the joy of homecoming this festive season
The TVC, conceptualised by FCB Ulka, showcases how simply painting the house can completely alter the personality of one's home
BestMediaInfo Bureau | Mumbai | September 9, 2015
Kansai Nerolac Paints recently released a new TVC for Nerolac Enamel to mark the onset of the festive season with Onam. The TVC has been conceptualised by FCB Ulka.
The ad film opens with a shot of an old mother elated to receive the news of her son's return. Excited with the news, the entire family is seen eagerly cleaning up and repainting their neglected and dull looking home. The crowning glory of this revamping exercise is Nerolac. As the son arrives, the family members eagerly wait inside the house for him to enter so that they can welcome him home. The wait continues, so the confused family hurries to investigate the reason for the hold up. They find the son at the threshold, mesmerised by the vibrant smooth finish of their newly painted door, emphasising Nerolac Enamel's product promise that a vibrant and smooth finish will enamour all those who come across it.
Speaking on the thought behind the film, Satbir Singh, Chief Creative Officer, FCB Ulka, said, “It is a slice of life from a typical household in Kerala, with the return of family members being as momentous as a festival in itself. Often the family receives a short notice and we wanted to convey how simply painting your home can completely alter the personality of your home.”
Anuj Jain, Director - Decorative Paints, Kansai Nerolac Paints, added here, “Kerala is a crucial market for Nerolac. In addition to a host of ad-marketing activities lined up specifically for the state, the aim to release this television commercial was to kick-start the festive season in Kerala. The ad beautifully represents the elegant and simplistic life in Kerala while portraying how a home makeover brings the entire family together.”
The TVC:
Credits:
Client: Kansai Nerolac Paints
Creative agency: FCB Ulka
Ad Director: VK Prakash (Trends Ad Films)
Chief Creative Officer: Satbir Singh
Creative team: Donovan D'souza, Devendra Mankame, Priyanka Surve
Account Management: Kulvinder Ahluwalia, Pranay Merchant, Sayantani Ghosh
Account Planning: Ruta Patel, Samhita Chaudhuri, Shireen Bhat