IPG Mediabrands partners with Google to connect SMBs with digital consultants

The customer engagement initiative, Advantage, saw over 2,000 SMBs use the platform to connect with consultants and other businesses from across practices to learn about online marketing

BestMediaInfo Bureau | Delhi | September 18, 2015

IPG Mediabrands, in partnership with Google, recently organised a customer engagement initiative, Advantage. The event aimed at connecting the Small-Medium Business (SMB) segment with digital marketing consultants and offering them consultation on how to utilise Internet tools to leverage their business.

Shashi Sinha

Shashi Sinha, CEO, IPG Mediabrands, said, “IPG Mediabrands is glad to have partnered with Google Advantage and the tremendous response from SMBs is a reflection of its success. Over 2,000 SMBs used the platform to connect with consultants and other businesses from across practices to learn about online marketing. We realise that there is a huge potential for modernisation and adoption of newer marketing technology tools in the Indian SMB segment, and this initiative extended a helping hand to them.”

According to Sapna Chaddha, Head of Small Medium Business Marketing, Google India, “In this rapidly evolving world of Internet, small and medium businesses find it challenging to keep pace with technology and connect with their buyers online. With Advantage, our goal is to provide SMBs a platform to get direct access to experts and gain through deeper engagement with one-on-one consultations for every business. We are delighted with the response we got for Advantage in Delhi and we will continue to build on this initiative to help more SMBs to learn and grow their business.”

For businesses, digital advertising is opening newer avenues to reach relevant customers in a cost effective way. As more Indians get online, it is becoming crucial for small and medium businesses to have a presence on the Internet to connect with their customers. The offline event worked as a platform for businesses to not only understand the opportunities on the Internet, but also to network and learn from businesses across different industries.

A recent report by Nasscom stated there is a need to streamline operations, standardise processes, enhance productivity and quality of products and services, since this industry is plagued by a multitude of challenges, namely, fragmentation, unorganised growth and scalability issues, among others.

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