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IAA Kyoorius Digiyatra turns the focus on the digital ecosystem

Kyoorius Designyatra, being held from September 10-12, kicked off with the first day dedicated to digital, where industry leaders explored the immense possibilities in the digital space

BestMediaInfo Bureau | Delhi | September 11, 2015

KyooriusKyoorius Designyatra, being held from September 10-12, 2015, concluded the first day dedicated to digital – IAA Kyoorius Digiyatra 2015.

The third edition of IAA Kyoorius Digiyatra brought together some of the world’s most influential experts to showcase the future of digital and explore this year’s theme – ‘What pumps your heart’.

As digital marketing has grown to be one of the most effective platforms to create brand awareness and brand engagement, the day dedicated to the digital age brought together industry stalwarts who participated in talks, workshops and breakout sessions.

Moderated by Laura Jordan Bambach (Mr President) and Kevin Finn (TheSumOf), the day of talks explored the immense and untapped possibilities in the digital space, and many of the speakers touched on ways in which it can touch people’s lives and make them a little easier. Nick Law kicked off the day, explaining R/GA’s model of combining narratives with systematic thinking, or data and story to create impactful campaigns. Daan Lucas and Mike Pelletier (Random Studio) wowed the audience with beautiful imagery and installations created for brands that combine art, technology and design. Laura Jordan Bambach followed with her philosophy on how to keep work interesting rather than following the norms. She touched on Mr President’s take on social media through the Bacardi campaign.

Satya Raghavan (YouTube) entertained audience’s post-lunch with his insights into what people are really watching online. In a special session called ‘What can digital do?’, Mukesh Jha and Janardan Prasad, Co-founders of Autowale, showed how an app can provide a sustainable income to rickshaw drivers. Nishant Patni, Founder of CultureAlley, talked about his app, Hello English, which is teaching millions of Indians how to speak English by localising the experience for different languages and contexts. Lydia Winters from Mojang, makers of the popular game, Minecraft, talked about how the game is building communities online and effecting change in real life through their collaboration with UN Habitat, Block by Block.

John McHale took the audience through his journey from college football to band member to designer and the four pillars that keep him inspired.

IAA Kyoorius Digiyatra will be followed by Kyoorius Designyatra on September 11 and 12, which will culminate with the 2015 Kyoorius Design Awards on the evening of September 12.

Rajesh Kejriwal Rajesh Kejriwal

Rajesh Kejriwal, Founder CEO of Kyoorius, commented, “We had a packed house on the first day at IAA Kyoorius Digiyatra, both intellectually and at the conference. Delegates will hopefully leave today with many ideas and insights on how to make the most of digital, and one of the themes today was the need to humanise it and bring it into the physical world. I’m looking forward to the next two days, with many more great ideas to come as we continue our 10th Anniversary festivities.”

Info@bestmediainfo.com

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