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GEC Watch: Colors overtakes Star Plus to become No. 1 Hindi GEC

Colors scored gross viewership of 360 million in Week 34, even as four of its shows were among the top 5 shows on Hindi GECs. Star Plus secured gross viewership of 359 million

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BestMediaInfo Bureau
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GEC Watch: Star Plus widens lead margin as Colors slips to No. 3 position in U+R markets

GEC Watch: Colors overtakes Star Plus to become No. 1 Hindi GEC

Colors scored gross viewership of 360 million in Week 34, even as four of its shows were among the top 5 shows on Hindi GECs. Star Plus secured gross viewership of 359 million

BestMediaInfo Bureau | Mumbai | September 4, 2015

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Week 34 (August 22 –August 28) of BARC ratings saw a change in the leadership position among the Hindi GECs.

According to select data (HSM : NCCS All : Week 34 : Individuals : BARC India base - C&S 1Lac+) for Hindi GECs, Colors surged to the top spot with gross viewership of 360 million. The channel had posted gross viewership of 365 million in Week 33. This is the first time that Colors has claimed the No. 1 position ever since BARC ratings were introduced.

Star Plus, which has led the Hindi GECs for a long time, slipped to the second position in Week 34 with gross viewership of 359 million. Last week, Star Plus has posted gross viewership of 387 million. With a narrow gap separating the top two channels, it will be interesting to see whether Colors is able to hold on to its leadership position next week.

Zee TV was placed third with gross viewership of 264 million, while Life OK was fourth with gross viewership of 224 million. SAB TV remained in the fifth position with gross viewership of 186 million.

Among the leading shows on Hindi GECs, Zee TV's 'Kumkum Bhagya' topped the list with 6.6 TVM. The next four programmes all belonged to Colors with 'Sasural Simar Ka' getting 5.4 TVM, while 'Meri Aashiqui Tum Se Hi' returned into the top five, taking the third spot with 5.3 TVM. 'Swaragini' fetched 5.3 TVM, but was marginally behind 'Meri Aashiqui Tum Se Hi'. 'Udaan' was at fifth position with 5.2 TVM. Not a single show from Star Plus featured among the top 5 shows in Week 34.

English entertainment channels

Colors Infinity continued its good run, claiming the third spot. Colors Infinity HD had climbed into the top 3 last week, garnering 91 TVT.

According to select data (6 Mega Cities : NCCS AB : Week 34: Individuals : BARC India base - C&S 1Lac+) for English GECs, Zee Café remained unchallenged at the top with 249 TVT, while Colors Infinity SD feed stayed firm at the third spot with 81 TVT. Colors Infinity SD had fetched 70 TVT last week.

AXN, which didn't feature among the top three last week, jumped to the second spot with 119 TVT, while Star World dropped out of the top 3.

Info@bestmediainfo.com

Info@BestMediaInfo.com

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