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Emvies 2015: Mindshare is Agency of the Year; Tata Sky adjudged Client of the Year

Mindshare shines again with five Gold, eight Silver and 17 Bronze metals, followed by Madison Media and Maxus at second and third places, respectively

Aanchal Kohli | Mumbai | September 12, 2014

Team Mindshare after winning - Agency of the year Team Mindshare after winning - Agency of the year

The 15th edition of Emvies was held in Mumbai last night amid loud cheers and enthusiastic celebrations at the St. Regis hotel.

No Grand Emvie was awarded this year.

The Agency of the Year was bagged by Mindshare with total 240 points. The agency’s metals tally stood at five Golds, eight Silvers and 17 Bronzes. The second place was taken by Madison Media with total 195 points: six Gold, six Silver and nine Bronze metals. Maxus was placed third with total 175 points: six Golds, four Silver and nine Bronze metals.

Tata Sky was adjudged Client of the Year. Among the top 10 clients were Procter & Gamble India, Marico, Tata Motors, Hindustan Unilever, Mondelez India Foods, PepsiCo India Holdings, Kelloggs India, Asian Paints, and Colgate Palmolive India.

Maxus’ Abhishek Chandran was declared Young Emvie of the Year, bagging a Gold for his Vodafone, Tata Sky campaign. Mindshare’s Shiv Shetty won a Silver Emvie for his ‘How I won the Indian Tea Sabha election’ campaign for Hindustan Unilever. Two Bronze metals were awarded, both of which were won by Mindshare’s executives. While Rashi Mohan won the Bronze for the ‘The What To Do Ghost’ campaign for Kelloggs India, Mohammed Faisal Saiyed won the Bronze for ‘Playing it my way’ campaign for Star India.

In the newly-launched category of Media Partner of the Year, the award for TV was won by Pogo; The Times of India won the Print award; Cinema was won by Rohit Shetty’s Film Production; Radio was won by Big FM; Digital was won by Torrent Sites and Google Ecosystem.

Winners speak

CVL Srinivas CVL Srinivas

CVL Srinivas, CEO, GroupM South Asia:

“It has been a fabulous night for us at GroupM as all our agencies performed really well. Mindshare took away the Agency of the Year, a title that they fully deserve. Mindshare produced a fabulous body of work for all their clients.”

Sam Balsara Sam Balsara

Sam Balsara, Chairman and MD, Madison World:

“I am absolutely delighted to witness this awards night and see our performance at the Emvies this year. Overall, it has been a great win for Madison.”

Kartik Sharma Kartik Sharma

Kartik Sharma, Managing Director, Maxus:

“It is a great feeling to be awarded for the hard work that the team does. The competition was tough this year. A lot of great work came in. Our focus for the last couple of years has been completely on digital and analytics and today’s wins mark that thought in the best way. But I have always believed that one has to be at it, and backed with tremendous hard work, success is bound to follow.”

The complete list of Emvies 2015 winners:

EMVIE 2015  : RESULTS
BEST MEDIA INNOVATION - DIGITAL - VIDEO
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Mindshare Lenovo By Gamers for gamers Lenovo GOLD
2 Maxus TataSky Game of Torrents TataSky SILVER
3 Mindshare KELLOGGS CORNFLAKES MISSION INTERCEPTION:: KELLOGG'S WALE GUPTAJI KI FAMILY Kelloggs India Private Limited BRONZE
4 Mindshare CASTROL ACTIV BIKES CASTROL ACTIV - ASIA'S FIRST LIVE HANGOUT ON LIGHT BOX Castrol India Limited BRONZE
BEST MEDIA RESEARCH / ANALYTICS - PROPRIETORY DATA
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Maxus Vodafone To Be or Not To Be ... on IPL Vodafone BRONZE
2 Lodestar UM Coca-Cola Belongingness The Next Model Coca-Cola India Private Limited BRONZE
3 Mindshare Saavn Yes! Real Time optimization on TV, is possible. Saavn LLC BRONZE
4 Madison Media Various Brands Managing the Good, the Bad and the Ugly Mondelez India Foods Pvt. Ltd. BRONZE
BEST ONGOING MEDIA CAMPAIGN
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Madison Media Cadbury Dairy Milk A Sweet decade Cadbury Dairy Milk Mondelez India Foods Pvt. Ltd. GOLD
2 PHD India Hindustan Unilever Kan Khajura Tesan Hindustan Unilever Limited SILVER
3 Madison Media Saffolalife Saffolalife World Heart Day: Protecting the Nations Heart Marico Ltd. BRONZE
4 Mindshare Kissan Kissanpur - Where what you grow is what you eat Hindustan Unilever Limited BRONZE
5 Madison Media Cadbury Celebrations Toh Iss Diwali app Kise Khush Karenge Mondelez India Foods Pvt. Ltd. BRONZE
6 MediaCom Communications Gillette Gillette Shave India Movement P&G India BRONZE
BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 MediaCom Communications Ariel Ariel removes the stain of 'INEQUALITY' in 1 wash - 'Share the load' Procter & Gamble India Ltd GOLD
2 MediaCom Communications Whisper Ultra Touch the pickle: Broke taboo. Period Procter & Gamble India Ltd GOLD
3 Interactive Avenues Pvt. Ltd. Dettol Dettol BSI Integrated Reckitt Benckiser India BRONZE
4 Mindshare KELLOGG CHOCOS 365 DAYS OF FUNNECTIONS Kelloggs India Private Limited BRONZE
BEST MEDIA INNOVATION - EVENTS / EXPERIENTIAL MARKETING
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Madison Media Saffolalife This World Heart Day, Mark your attendance where it matters the most Marico Ltd. GOLD
2 MEC India Colgate Palmolive (India) Ltd Sugar Receipt Colgate Palmolive India BRONZE
BEST MEDIA INNOVATION - OUT OF HOME
No. Agency Name Brand Name Caption Title Client Name
1 DDB Mudra Group ZEE NEWS THE MISUNDERSTOOD SCOREBOARD Zee Media Corporation Ltd. SILVER
2 Madison Media Cadbury Celebrations Take Celebrations to the Indian Army- People Powered Diwali Mondelez India Foods Pvt. Ltd. BRONZE
3 Havas Media Group India Halonix Technologies Ltd. Halonix Safer City Halonix Technologies BRONZE
BEST MEDIA INNOVATION - DIRECT MARKETING
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Lodestar UM Zest from Tata Motors The Key To Opportunity Tata Motors SILVER
2 MEC India Colgate Palmolive (India) Ltd Sugar Receipt Colgate Palmolive India SILVER
BEST MEDIA RESEARCH / ANALYTICS - ANALYTICS / DATA TECHNOLOGY
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Maxus Agency Research Synapse - The Bellwether for Social TV in India Maxus GOLD
2 Lodestar UM Agency Research Movie Oracle Lodestar UM SILVER
3 Lodestar UM Tata Zest Pictionalytics - the science of photo analytics for brands Tata Motors SILVER
4 Maxus Agency Research T2D - Measuring real-time impact of TV on Platform Traffic Agency Research BRONZE
BEST MEDIA INNOVATION - RADIO
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Mindshare Clinic Plus Radio Ki Pehli Picture Hindustan Unilever Limited SILVER
2 Mindshare Brooke Bond Red Label Red Label Tea "Stories of Togetherness" Hindustan Unilever Limited BRONZE
3 Mindshare CASTROL MAGNATEC ONE BRAND - 101 CONSUMERCIALS Castrol India Limited BRONZE
BEST MEDIA INNOVATION - CINEMA
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Lodestar UM TATA Safari Storme The Real SUV becomes a Real Hero Tata Motors BRONZE
BEST MEDIA STRATEGY - CONSUMER PRODUCTS
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Maxus Tata Tea Agni Jaagore redefines the value equation for Rural India Using the Holy Trinity of Data, Technology and Content Tata Global Beverages Limited GOLD
2 MediaCom Communications Whisper Ultra Touch the pickle: freedom from period taboos Procter & Gamble India Ltd GOLD
3 Lodestar UM Coca-Cola Zero Buzziest Launch- Coca-Cola Zero Coca-Cola India Private Limited GOLD
4 Madison Media Cadbury Celebrations Take Celebrations to the Indian Army- India Unites Mondelez India Foods Pvt. Ltd. SILVER
5 Lodestar UM Amul How Amul went Trend Spotting to create brand conversations Gujarat Co-operative Milk Marketing Federation SILVER
6 Mindshare Closeup Toothpaste Closeup - Getting Small Town India Closer Hindustan Unilever Limited BRONZE
7 Madison Media Cadbury Dairy Milk Fans of Joy Mondelez India Foods Pvt. Ltd. BRONZE
8 Mindshare Pepsodent Toothpaste Pepsodent - 'Kyunki Seekhane ki Koi Umar Nahi Hoti!' Hindustan Unilever Limited BRONZE
BEST MEDIA STRATEGY - MEDIA
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Mindshare Indian Super League Come on India Lets Football Football Sports Development Pvt Ltd (ISL) BRONZE
2 Mindshare Hotstar HOTSTAR - Building the Solo Brigade Star India Pvt Ltd BRONZE
BEST MEDIA INNOVATION - DIGITAL - MULTIPLE PLATFORM
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Maxus TataSky Game of Torrents TataSky GOLD
2 Mindshare Lay's Google Maps went beyond giving directions to people: It now unlocked a treasure! Pepsico India Holdings Pvt. Ltd GOLD
3 Mindshare PepsiCo When TV commercial producers became story-tellers! Pepsico India Pvt Ltd BRONZE
4 GroupM India CEAT TYRES #DriveSafeDad Ceat Ltd. BRONZE
BEST INTEGRATED CAMPAIGN - CONSUMER DURABLES
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Madison Media Godrej Masterbrand ETCH Godrej GOLD
2 Madison Media Asian Paints Tractor Emulsion Shade Selection Simplified Asian Paints Ltd. SILVER
BEST MEDIA INNOVATION - BRANDED CONTENT
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 MediaCom Communications Ariel Daag Acche Nahin Hain...Ariel removes the stain of Inequality in 1 wash - Share The Load Procter & Gamble India Ltd GOLD
2 Madison Media Asian Paints Har Ghar Kuchch Kehta Hai Asian Paints Ltd. SILVER
3 Mindshare Hindustan Unilever Limited MTV@ the Movies - Marketer Turns Story-teller Hindustan Unilever Limited SILVER
4 Mindshare KELLOGG CHOCOS CHANGING THE CANVAS- FROM 30 SEC TO 68640 SECS Kelloggs India Private Limited SILVER
5 Initiative Durex MTV RexTalk Reckitt Benckiser BRONZE
6 MediaCom Communications Whisper Ultra Touch the pickle- Broke taboos. Period Procter & Gamble India Ltd BRONZE
7 Madison Media Nihar Shanti Amla Change, not charity Marico Ltd. BRONZE
BEST MEDIA STRATEGY - SERVICES
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Madison Media Saffolalife This World Heart Day, take the first step to protect HER heart Marico Ltd. GOLD
2 Maxus TataSky Game of Torrents TataSky GOLD
3 Mindshare BSLI BSLI: Khud ko kar Buland Aditya Birla Financial Services Group BRONZE
BEST MEDIA INNOVATION - TV - MEDIA
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Mindshare Star India Driving "Buzz" through the 'Not' so Idiot Box Star India SILVER

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