Emvies 2015: Mindshare is Agency of the Year; Tata Sky adjudged Client of the Year
Mindshare shines again with five Gold, eight Silver and 17 Bronze metals, followed by Madison Media and Maxus at second and third places, respectively
Aanchal Kohli | Mumbai | September 12, 2014
The 15th edition of Emvies was held in Mumbai last night amid loud cheers and enthusiastic celebrations at the St. Regis hotel.
No Grand Emvie was awarded this year.
The Agency of the Year was bagged by Mindshare with total 240 points. The agency's metals tally stood at five Golds, eight Silvers and 17 Bronzes. The second place was taken by Madison Media with total 195 points: six Gold, six Silver and nine Bronze metals. Maxus was placed third with total 175 points: six Golds, four Silver and nine Bronze metals.
Tata Sky was adjudged Client of the Year. Among the top 10 clients were Procter & Gamble India, Marico, Tata Motors, Hindustan Unilever, Mondelez India Foods, PepsiCo India Holdings, Kelloggs India, Asian Paints, and Colgate Palmolive India.
Maxus' Abhishek Chandran was declared Young Emvie of the Year, bagging a Gold for his Vodafone, Tata Sky campaign. Mindshare's Shiv Shetty won a Silver Emvie for his 'How I won the Indian Tea Sabha election' campaign for Hindustan Unilever. Two Bronze metals were awarded, both of which were won by Mindshare's executives. While Rashi Mohan won the Bronze for the 'The What To Do Ghost' campaign for Kelloggs India, Mohammed Faisal Saiyed won the Bronze for 'Playing it my way' campaign for Star India.
In the newly-launched category of Media Partner of the Year, the award for TV was won by Pogo; The Times of India won the Print award; Cinema was won by Rohit Shetty's Film Production; Radio was won by Big FM; Digital was won by Torrent Sites and Google Ecosystem.
Winners speak
CVL Srinivas, CEO, GroupM South Asia:
“It has been a fabulous night for us at GroupM as all our agencies performed really well. Mindshare took away the Agency of the Year, a title that they fully deserve. Mindshare produced a fabulous body of work for all their clients.”
Sam Balsara, Chairman and MD, Madison World:
“I am absolutely delighted to witness this awards night and see our performance at the Emvies this year. Overall, it has been a great win for Madison.”
Kartik Sharma, Managing Director, Maxus:
“It is a great feeling to be awarded for the hard work that the team does. The competition was tough this year. A lot of great work came in. Our focus for the last couple of years has been completely on digital and analytics and today's wins mark that thought in the best way. But I have always believed that one has to be at it, and backed with tremendous hard work, success is bound to follow.”
The complete list of Emvies 2015 winners:
EMVIE 2015 : RESULTS | |||||
BEST MEDIA INNOVATION - DIGITAL - VIDEO | |||||
No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
1 | Mindshare | Lenovo | By Gamers for gamers | Lenovo | GOLD |
2 | Maxus | TataSky | Game of Torrents | TataSky | SILVER |
3 | Mindshare | KELLOGGS CORNFLAKES | MISSION INTERCEPTION:: KELLOGG'S WALE GUPTAJI KI FAMILY | Kelloggs India Private Limited | BRONZE |
4 | Mindshare | CASTROL ACTIV BIKES | CASTROL ACTIV - ASIA'S FIRST LIVE HANGOUT ON LIGHT BOX | Castrol India Limited | BRONZE |
BEST MEDIA RESEARCH / ANALYTICS - PROPRIETORY DATA | |||||
No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
1 | Maxus | Vodafone | To Be or Not To Be ... on IPL | Vodafone | BRONZE |
2 | Lodestar UM | Coca-Cola | Belongingness The Next Model | Coca-Cola India Private Limited | BRONZE |
3 | Mindshare | Saavn | Yes! Real Time optimization on TV, is possible. | Saavn LLC | BRONZE |
4 | Madison Media | Various Brands | Managing the Good, the Bad and the Ugly | Mondelez India Foods Pvt. Ltd. | BRONZE |
BEST ONGOING MEDIA CAMPAIGN | |||||
No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
1 | Madison Media | Cadbury Dairy Milk | A Sweet decade Cadbury Dairy Milk | Mondelez India Foods Pvt. Ltd. | GOLD |
2 | PHD India | Hindustan Unilever | Kan Khajura Tesan | Hindustan Unilever Limited | SILVER |
3 | Madison Media | Saffolalife | Saffolalife World Heart Day: Protecting the Nations Heart | Marico Ltd. | BRONZE |
4 | Mindshare | Kissan | Kissanpur - Where what you grow is what you eat | Hindustan Unilever Limited | BRONZE |
5 | Madison Media | Cadbury Celebrations | Toh Iss Diwali app Kise Khush Karenge | Mondelez India Foods Pvt. Ltd. | BRONZE |
6 | MediaCom Communications | Gillette | Gillette Shave India Movement | P&G India | BRONZE |
BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS | |||||
No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
1 | MediaCom Communications | Ariel | Ariel removes the stain of 'INEQUALITY' in 1 wash - 'Share the load' | Procter & Gamble India Ltd | GOLD |
2 | MediaCom Communications | Whisper Ultra | Touch the pickle: Broke taboo. Period | Procter & Gamble India Ltd | GOLD |
3 | Interactive Avenues Pvt. Ltd. | Dettol | Dettol BSI Integrated | Reckitt Benckiser India | BRONZE |
4 | Mindshare | KELLOGG CHOCOS | 365 DAYS OF FUNNECTIONS | Kelloggs India Private Limited | BRONZE |
BEST MEDIA INNOVATION - EVENTS / EXPERIENTIAL MARKETING | |||||
No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
1 | Madison Media | Saffolalife | This World Heart Day, Mark your attendance where it matters the most | Marico Ltd. | GOLD |
2 | MEC India | Colgate Palmolive (India) Ltd | Sugar Receipt | Colgate Palmolive India | BRONZE |
BEST MEDIA INNOVATION - OUT OF HOME | |||||
No. | Agency Name | Brand Name | Caption Title | Client Name | |
1 | DDB Mudra Group | ZEE NEWS | THE MISUNDERSTOOD SCOREBOARD | Zee Media Corporation Ltd. | SILVER |
2 | Madison Media | Cadbury Celebrations | Take Celebrations to the Indian Army- People Powered Diwali | Mondelez India Foods Pvt. Ltd. | BRONZE |
3 | Havas Media Group India | Halonix Technologies Ltd. | Halonix Safer City | Halonix Technologies | BRONZE |
BEST MEDIA INNOVATION - DIRECT MARKETING | |||||
No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
1 | Lodestar UM | Zest from Tata Motors | The Key To Opportunity | Tata Motors | SILVER |
2 | MEC India | Colgate Palmolive (India) Ltd | Sugar Receipt | Colgate Palmolive India | SILVER |
BEST MEDIA RESEARCH / ANALYTICS - ANALYTICS / DATA TECHNOLOGY | |||||
No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
1 | Maxus | Agency Research | Synapse - The Bellwether for Social TV in India | Maxus | GOLD |
2 | Lodestar UM | Agency Research | Movie Oracle | Lodestar UM | SILVER |
3 | Lodestar UM | Tata Zest | Pictionalytics - the science of photo analytics for brands | Tata Motors | SILVER |
4 | Maxus | Agency Research | T2D - Measuring real-time impact of TV on Platform Traffic | Agency Research | BRONZE |
BEST MEDIA INNOVATION - RADIO | |||||
No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
1 | Mindshare | Clinic Plus | Radio Ki Pehli Picture | Hindustan Unilever Limited | SILVER |
2 | Mindshare | Brooke Bond Red Label | Red Label Tea "Stories of Togetherness" | Hindustan Unilever Limited | BRONZE |
3 | Mindshare | CASTROL MAGNATEC | ONE BRAND - 101 CONSUMERCIALS | Castrol India Limited | BRONZE |
BEST MEDIA INNOVATION - CINEMA | |||||
No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
1 | Lodestar UM | TATA Safari Storme | The Real SUV becomes a Real Hero | Tata Motors | BRONZE |
BEST MEDIA STRATEGY - CONSUMER PRODUCTS | |||||
No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
1 | Maxus | Tata Tea Agni | Jaagore redefines the value equation for Rural India Using the Holy Trinity of Data, Technology and Content | Tata Global Beverages Limited | GOLD |
2 | MediaCom Communications | Whisper Ultra | Touch the pickle: freedom from period taboos | Procter & Gamble India Ltd | GOLD |
3 | Lodestar UM | Coca-Cola Zero | Buzziest Launch- Coca-Cola Zero | Coca-Cola India Private Limited | GOLD |
4 | Madison Media | Cadbury Celebrations | Take Celebrations to the Indian Army- India Unites | Mondelez India Foods Pvt. Ltd. | SILVER |
5 | Lodestar UM | Amul | How Amul went Trend Spotting to create brand conversations | Gujarat Co-operative Milk Marketing Federation | SILVER |
6 | Mindshare | Closeup Toothpaste | Closeup - Getting Small Town India Closer | Hindustan Unilever Limited | BRONZE |
7 | Madison Media | Cadbury Dairy Milk | Fans of Joy | Mondelez India Foods Pvt. Ltd. | BRONZE |
8 | Mindshare | Pepsodent Toothpaste | Pepsodent - 'Kyunki Seekhane ki Koi Umar Nahi Hoti!' | Hindustan Unilever Limited | BRONZE |
BEST MEDIA STRATEGY - MEDIA | |||||
No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
1 | Mindshare | Indian Super League | Come on India Lets Football | Football Sports Development Pvt Ltd (ISL) | BRONZE |
2 | Mindshare | Hotstar | HOTSTAR - Building the Solo Brigade | Star India Pvt Ltd | BRONZE |
BEST MEDIA INNOVATION - DIGITAL - MULTIPLE PLATFORM | |||||
No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
1 | Maxus | TataSky | Game of Torrents | TataSky | GOLD |
2 | Mindshare | Lay's | Google Maps went beyond giving directions to people: It now unlocked a treasure! | Pepsico India Holdings Pvt. Ltd | GOLD |
3 | Mindshare | PepsiCo | When TV commercial producers became story-tellers! | Pepsico India Pvt Ltd | BRONZE |
4 | GroupM India | CEAT TYRES | #DriveSafeDad | Ceat Ltd. | BRONZE |
BEST INTEGRATED CAMPAIGN - CONSUMER DURABLES | |||||
No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
1 | Madison Media | Godrej Masterbrand | ETCH | Godrej | GOLD |
2 | Madison Media | Asian Paints Tractor Emulsion | Shade Selection Simplified | Asian Paints Ltd. | SILVER |
BEST MEDIA INNOVATION - BRANDED CONTENT | |||||
No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
1 | MediaCom Communications | Ariel | Daag Acche Nahin Hain...Ariel removes the stain of Inequality in 1 wash - Share The Load | Procter & Gamble India Ltd | GOLD |
2 | Madison Media | Asian Paints | Har Ghar Kuchch Kehta Hai | Asian Paints Ltd. | SILVER |
3 | Mindshare | Hindustan Unilever Limited | MTV@ the Movies - Marketer Turns Story-teller | Hindustan Unilever Limited | SILVER |
4 | Mindshare | KELLOGG CHOCOS | CHANGING THE CANVAS- FROM 30 SEC TO 68640 SECS | Kelloggs India Private Limited | SILVER |
5 | Initiative | Durex | MTV RexTalk | Reckitt Benckiser | BRONZE |
6 | MediaCom Communications | Whisper Ultra | Touch the pickle- Broke taboos. Period | Procter & Gamble India Ltd | BRONZE |
7 | Madison Media | Nihar Shanti Amla | Change, not charity | Marico Ltd. | BRONZE |
BEST MEDIA STRATEGY - SERVICES | |||||
No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
1 | Madison Media | Saffolalife | This World Heart Day, take the first step to protect HER heart | Marico Ltd. | GOLD |
2 | Maxus | TataSky | Game of Torrents | TataSky | GOLD |
3 | Mindshare | BSLI | BSLI: Khud ko kar Buland | Aditya Birla Financial Services Group | BRONZE |
BEST MEDIA INNOVATION - TV - MEDIA | |||||
No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
1 | Mindshare | Star India | Driving "Buzz" through the 'Not' so Idiot Box | Star India | SILVER |