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Craftsvilla's ode to Indian women

The campaign, conceptualised and executed by Leo Burnett India, puts Indian women at the centre and demonstrates how stunning they look with Craftsvilla's range of ethnic collection

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Craftsvilla's ode to Indian women

Craftsvilla's ode to Indian women

The campaign, conceptualised and executed by Leo Burnett India, puts Indian women at the centre and demonstrates how stunning they look with Craftsvilla's range of ethnic collection

BestMediaInfo Bureau | Mumbai | September 29, 2015

Craftsvilla Click on the image to watch the TVC.

Craftsvilla, a leading online ethnic store, has rolled out an integrated campaign aimed at helping the brand make inroads into India's massive e-commerce business with its specialist offering of ethnic apparels and products such as designer sarees and salwars, jewellery, handicrafts, spiritual products, musical instruments, home décor and more.

The campaign, conceptualised and executed by Leo Burnett India, puts Indian women at the centre and demonstrates how stunning they look with Craftsvilla's range of ethnic collection.

The film is an ode to all women who stay a moment but leave behind a memory. It features India's top models Kanishta Dhankar, Smita Lasrado, Katheleno Kenze, Nidhi Sunil, and Monica Thomas in a truly Indian avatar. They look into the camera, displaying their splendor. Popular ghazal 'Aaj Jane Ki Zidd Na Karo', written by poet Fayyaz Hashmi and sung by celebrated Pakistani classical singer Farida Khanum, plays in the background.

Commenting on the campaign, Manoj Gupta, Managing Director, Craftsvilla, said, “Craftsvilla offers more than 2 million ethnic products through 20,000 registered artisans and designers. We are one of the fastest growing Top 5 e-commerce companies in India right now. We believe we have an uncommon journey compared to other e-commerce companies and we were looking to bring that unique Craftsvilla ethos out through an uncommon creative. We believe this creative will not only be talked about in India but globally as one of the best in the world. We are fortunate to have partnered with Leo Burnett and Bharat Sikka, who have put their hearts into building something so beautiful the world will remember.”

RajDeepak Das RajDeepak Das

RajDeepak Das, Chief Creative Officer, Leo Burnett India, added here, “The strongest measure of chemistry between two strangers is when it is devoid of words. A glimpse, a smile or even an eye-contact can sometimes create a memory for a lifetime. We used this ladder for Craftsvilla.com, India's largest ethnic online store. In the process trying to make ethnic cool. The soundtrack 'Aaj Jane Ki Zidd Na Karo' lifts the overall mood of the campaign and lends a feeling of grace to it.”

The film has been directed by well-known fashion photographer Bharat Sikka, known for his eye for the surrealism of reality.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: Craftsvilla

Creative agency: Leo Burnett India

CCO: Rajdeepak Das

Group ECD: Aman Mannan

Creative Director: Kevin Lobo

Art Director: Deepak Jage

Planning Team: Pragati Rana

Account Management: Oindrila Roy, Priyanshi Saksena, Sharon Thambi

Production House: ?Ransom Film/ Flying Pigs Production ??

Director: Bharat Sikka

Executive Producer: Salil Khurana

DOP: Tassaduq Hussain

Producer: Suhana Sharma

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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