For the new season of the social initiative, CNN-IBN has partnered with Thums Up, Salman Khan’s Being Human and American India Foundation
BestMediaInfo Bureau | Mumbai | September 30, 2015
In an effort to unleash the inner potential of people with disabilities and provide them the best employment opportunities, CNN-IBN is back for Season 2 of its social initiative ‘Veer’ in partnership with Thums Up, Salman Khan’s Being Human and American India Foundation. The show aspires to exhort and educate Indians to play the role of an enabler and make people with disabilities discern their true potential.
‘Veer Season 2’, which commenced from September 24, 2015, is a campaign of strength and self-belief to generate awareness and advocate for inclusivity, accessibility and employability of people with disabilities (PwDs). After receiving an overwhelming response for its first season, ‘Veer’ in its second edition aims to drive an amount of Rs 2 crore for training 2,000 PwDs.
In this phase of the campaign, CNN-IBN will also be associated with the Indian Government’s Department of Social Justice and Empowerment and Hans Foundation, an NGO operating in the area of empowering marginalised sector in the disability space, to provide skill for training PwDs. The Government body and NGO will work with the channel to train and employ the PwDs.
Speaking about the campaign, Radhakrishnan Nair, Managing Editor, CNN-IBN, said, “We are grateful to receive the support from Thums Up, Being Human and American India Foundation for the campaign. It is our pleasure to work on such an innovative programme and we hope to receive an overwhelming response from the audience.”
Debabrata Mukherjee, Vice-President - Marketing and Commercial, Coca-Cola India, added here, “The Thums Up philosophy of being passionate and strong is something that drives this programme. Through ‘Veer’, we want to encourage all the differently-abled to unleash their potential, be strong and overcome the barriers they face. We are happy with the achievements of the programme in its first year and are excited about the milestones being set for the second phase, where our endeavour will be to accelerate the pace and double the deliverables of the first year.”