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CNN-IBN & IBN7 engage real-time with viewers through Twitter’s Periscope

On the live-streaming app, viewers can not only watch but also interact with CNN-IBN and IBN7 journalists by sending messages and expressing their appreciation

BestMediaInfo Bureau | Delhi | September 23, 2015

CNN-IBN-IBN7

News on social media is no longer about live news feed or trending hashtags. Viewers of CNN-IBN and IBN7 can now engage real-time with anchors and journalists through Twitter’s live-streaming app, Periscope.

To make news delivery collaborative through real-time video content on Periscope, anchors and journalists of the news channels have integrated the live-streaming app into their daily news reporting.

The campaign, which was initiated on August 15, 2015, intensifies to churn out rich interactive content, enhancing audience engagement and empowering viewers to watch and engage live news video through the app. On Periscope, viewers can not only watch but also interact with CNN-IBN and IBN7 journalists by sending messages and expressing their appreciation by tapping the screen to send ‘hearts’, a feature in the Periscope app.

Some of the live scopes by the news channels include the streaming of Karma Paljor’s Periscope on the Indonesian air crash, Steve Herman’s eyewitness Periscope on the Bangkok blast, ‘Battle for Bihar’, the recent census row, the current hot topic of Hardik Patel and his Andolan, amongst many other recent broiling topics of national interest.

Talking about the initiative, Avinash Kaul, CEO, IBN Network & President, A+E Networks | TV18, said, “CNN-IBN and IBN7 believe in inclusive journalism and in extending its points of engagement with the viewers beyond television. Getting our anchors and journalists to interact through Periscope is another such endeavour. Going forward, we will increasingly engage with our viewers for real time feedback.”

Viral Jani, Head - TV Partnerships, Twitter India, added here, “Use of Periscope brings tremendous opportunity for TV broadcasters to build loyalty and engagement with their viewers. Through Periscope, TV anchors and channels can broadcast great live video content complimentary to the on-air broadcast, creating a delightful viewing experience for their audiences.”

Subsequently, CNN-IBN and IBN7 aim to enhance their viewer engagement through greater play in the social space.

Info@BestMediaInfo.com

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