Big B returns to Star Plus after 15 years with 'Aaj Ki Raat Hai Zindagi'

According to the channel, Bachchan will feature in a “never-been-seen” avatar in the upcoming show, which aims to not only entertain, but also inspire people

BestMediaInfo Bureau | Mumbai | September 28, 2015

Star India and Amitabh Bachchan are all set to collaborate once again, after 15 years, for an upcoming show, 'Aaj Ki Raat Hai Zindagi'. According to Star Plus, the show will have Bachchan in a “never-been-seen” avatar.

Uday Shankar

Uday Shankar, CEO, Star India, commented, “Our vision has been to inspire a billion imaginations, and we have aimed to do that with every content offering we bring forth as a network. With 'Aaj Ki Raat Hai Zindagi', we have once again collaborated with the biggest superstar of the country, Amitabh Bachchan, for a unique project on Indian television that will not only entertain, but also inspire individuals and leave them with a reason to smile.”

On his return to the Star stable, Bachchan said, “Having started my television journey with Star India, I was always looking to associate with Star Plus again. However, I was keen that we come together for a befitting show that carries forward the legacy. When I heard about 'Aaj Ki Raat Hai Zindagi', I instantly connected with it. I genuinely believe that media is a powerful vehicle to inspire change, but we have to achieve this in an entertaining manner. What I love about this show is that it is a thoroughly entertaining show, but has its heart in the right place. I am really looking forward to it.”

It was in early 2000 that Bachchan began his journey on television by hosting the first two seasons of 'Kaun Banega Crorepati' (KBC). He returned to television in 2010 with 'KBC', which was then shifted to Sony Entertainment Television. Bachchan continued to host the show on Sony till 2014. Apart from 'KBC', he had also hosted the third season of 'Bigg Boss'.

Though the launch date is yet to be announced, 'Aaj Ki Raat Hai Zindagi' is expected to premiere on Star Plus soon. The show will also be available on Star's OTT platform Hotstar.

Meanwhile, promos of the show have gone on air, which show Bachchan in an elevator, clapping and tapping away to a peppy beat.

Maruti Suzuki has come on board as the presenting sponsor for 'Aaj Ki Raat Hai Zindagi', which will be powered by Cadbury Dairy Milk.

Info@BestMediaInfo.com

Info@BestMediaInfo.com