Aaj Tak gives voice to rural India with 'Aaj Tak Ka Gaon Connection'

The series will not only keep rural India updated on issues that matter, but will also give a glimpse of their world to viewers across towns and cities

BestMediaInfo Bureau | Delhi | September 9, 2015

Aaj Tak has launched 'Aaj Tak Ka Gaon Connection', a special series tailor-made for the rural audience. The series will provide a full spectrum of rural news – from tough topics to inspirational stories, problems, issues and a perspective that is fresh and uniquely rural.

The series will not only keep rural India updated on issues that matter, but will also give a glimpse of their world to viewers across towns and cities.

The series will be hosted by senior journalist Neelesh Misra, who is also a lyricist and scriptwriter in Hindi films, an author and the Founder and Editorial Director of rural newspaper, Gaon Connection.

Ashish Bagga

Ashish Bagga, Group CEO, India Today Group, commented, “The launch of 'Aaj Tak Ka Gaon Connection' is just another step that underlines the channel's thought leadership and the consistent effort to break new ground. The series will fill a long-standing void that this vast audience base has been feeling.”

Rural India is a large, underserviced market amounting to around 70 per cent of India's total population (Census 2011) and contributing to about half of the India's GDP. The rural audience is going through a metamorphosis and is changing at the sociological and cultural level. Yet, TV news content currently caters to a largely urban audience.

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