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The Social Street ropes in Pamita Seth to head its Branded Content & Ent unit

The new division will offer a plethora of services, including in-film advertising, movie promotions, intellectual properties, telecast and talent solutions

BestMediaInfo Bureau | Delhi | August 12, 2015

Pamita-Seth Pamita Seth

The Social Street has launched its Branded Content and Entertainment division and has appointed Pamita Seth to head the practice. She will be overseeing a team of around 10 people who are already in place.

Seth brings with her around 13 years of experience, having worked in organisations like Radio Mirchi and ABSIL (The Times of India Group). Her earlier stint was with Mates (Madison). Her expertise is in branded content, campaign creation, media, marketing, brand solutions, partner engagement, and intellectual properties. She has been instrumental in developing campaigns like Mirchi Queen Bee, Mirchi Music Awards, Femina Miss India, Spell Bee and has won awards for her Branded Content work on films like ‘Yeh Jawaani Hai Deewani’, ‘Race 2’, ‘PK’ and ‘Shamitabh’, among others.

Pratap Bose Pratap Bose

Commenting on the launch of the new division, Pratap Bose, Chairman and Founding Partner, The Social Street, said, “We are looking to offer a plethora of services to cater to the varied needs of clients, which would include among other things in-film advertising, movie promotions, intellectual properties, telecast and talent solutions. The extremely talented team that we have put together has the muscle to service the needs of international and Indian clients. We are looking to be a truly global one-stop shop in the space of branded content and entertainment.”

The new division has already signed up with a number upcoming film projects. It will be a part of The Festival of Globe – Silicon Valley and San Francisco Global Movie Fest hosted by the Federation of Indian Association. The San Francisco Global Movie Fest is an annual film festival that spans across 10 days and showcases nearly 50 films and includes, among other things, workshops, awards night and the India Day Parade of The Bay Area. The division is also collaborating with film-maker Guneet Monga to showcase her film ‘Monsoon Shootout’ as the Grand Closing Ceremony film at the festival.

On joining The Social Street, Seth said, “We at The Social Street have embarked on a new journey, where the vision is to create path breaking work for clients.The team at The Social Street comes with many years of experience, having working across a variety of brands and production houses in India, the UK, Canada and UAE. I am looking forward to working with them to provide only the very best to our clients.”

The Social Street is a New Age, digitally-driven, experiential, engagement and communications agency with a footprint across many key cities in India. It has over 100 professionals and provides communications solutions to clients through the areas of Retail, Shopper, Out of Home, Events, Promotions, Activations, Youth, Sports Marketing, Media, Digital, Content and Data Consultancy.


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