Kumar has around 19 years of experience that spans agencies like RK Swamy BBDO, McCann Erickson, Triton and Minority
BestMediaInfo Bureau | Mumbai | August 14, 2015
Bates CHI&Partners has brought on board PK Anil Kumar as Executive Creative Director and Mumbai Creative Head. Kumar took charge of his new role a few days ago.
He has around 19 years of experience that spans agencies like RK Swamy BBDO, McCann Erickson, Triton and Minority. His work extended to brands such as Nerolac, Onida, Mastercard, Nestle, Opel Corsa, Bacardi, Marico, The Mobile Store, Cathay Pacific, Aquaguard, Fortune Oil, Zingaro, Reliance Cement, PSI, and Meru Cabs, among several others.
VS Srikanth, CEO, Bates CHI&Partners India, remarked, âMany donât know, but PK is a Mallu by birth, but a Ghalib at heart. His armed forces background took him all over the country, where he picked up many languages and cultural nuances. His rich upbringing and diverse experiences reflect in the work that he has done so far. Great to have him on the team.â
Asheesh Malhotra, Mumbai Office Head, Bates CHI&Partners, added here, âWe took a while to find the right partner and creative leader for the Mumbai office. Our search ended with PK, who carries along with him a humble rootedness which is so rare today. He has a very fertile mind that churns ideas on the go.â
âWe are delighted to have PK on board. He is a confluence of new age thinking (read: digital, experiential) and very powerful emotional thinking,â said Manmohan Anchan, Chief Creative Officer, Bates CHI&Partners India.
On joining Bates CHI&Partners, Kumar said, âAt Bates, Iâm glad to be part of a young, dynamic team that not only thinks of solutions for the brands, but also partners with the clients to build lasting relationships, through a collaborative approach. I look forward to doing some memorable advertising, especially in the digital space, which is going to be foremost on the agenda.â