Advertisment

Phase III auction: Cumulative provisional winning price exceeds total reserve price by 76%

At the close of the 11th day of bidding, 87 channels in 56 cities became provisionally winning channels with cumulative provisional winning price of Rs 969 crore

author-image
BestMediaInfo Bureau
New Update
Hiking ad rates in radio is the new trend, but have they reduced their inventory too?

Phase III auction: Cumulative provisional winning price exceeds total reserve price by 76%

At the close of the 11th day of bidding, 87 channels in 56 cities became provisionally winning channels with cumulative provisional winning price of Rs 969 crore

BestMediaInfo Bureau | Delhi | August 11, 2015

radio-station-fm

E-auction of the first batch of private FM radio Phase III channels re-commenced yesterday at 9.30 am. During the day, four rounds of bidding took place. Till now, 44 rounds of bidding are over.

At the close of the 11th day of bidding, 87 channels in 56 cities became provisionally winning channels with cumulative provisional winning price of Rs 969 crore, against their aggregate reserve price of about Rs 425 crore. Thus, the summation of provisional winning prices surpassed the cumulative reserve price of the corresponding 87 channels by Rs 543.83 crore or 127.9 per cent. Overall, cumulative provisional winning price exceeded the total reserve price of the first batch, that is, Rs 550.18 crore, by Rs 418.68 crore or 76 per cent.

The auction for the first batch comprising 135 FM channels in 69 existing cities of Phase II began on July 27, 2015.

The Auction Activity Requirement of 90 per cent set after Round No 37 on August 7, 2015 continued to remain the same yesterday. Bidding re-commences today at 9.30 am.

Summary of first 11 days of bidding:

Sl No Date of Bidding Status at the end of Round No No of Provisionally Won Channels No of Cities Cumulative Reserve Price of Provisionally Won Channels (In Crore Rs) Cumulative Provisional Winning Price (In Crore Rs)
1 27.07.2015 4 78 54 357 395
2 28.07.2015 8 79 55 377 479
3 29.07.2015 12 80 55 377 549
4 30.07.2015 16 80 55 391 643
5 31.07.2015 20 80 55 391 714
6 03.08.2015 24 82 56 395 779
7 04.08.2015 28 83 56 395 827
8 05.08.2015 32 83 56 395 869
9 06.08.2015 36 85 56 407 900
10 07.08.2015 40 86 56 425 946
11 10.08.2015 44 87 56 425 969

List of cities and clock round price at end of Day 11 of the e-auction:

Daily_Auction_Public_Report_at_the_End_of_Day-11 Click on the image to enlarge.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment