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Paytm’s parent firm invests in NDTV’s Gadgets 360°

Gadgets 360° has raised funding at a valuation of close to $50 million. Meanwhile, Bhawna Agarwal has been appointed CEO of Gadgets 360°

Paytm’s parent firm invests in NDTV’s Gadgets 360°

Gadgets 360° has raised funding at a valuation of close to $50 million. Meanwhile, Bhawna Agarwal has been appointed CEO of Gadgets 360°

BestMediaInfo Bureau | Mumbai | August 18, 2015

Paytm-NDTV

One97 Communications (owner of consumer brand Paytm) joins other A-list investors to invest in Gadgets 360°, an NDTV e-commerce venture.

Other investors include Inflexionpoint (co-founded by John Scully, former Apple CEO), Pramod Bhasin (Founder, Genpact), Sixth Sense Ventures (founded by Nikhil Vora), Vindi Banga (Former Chairman, Unilever), and Hiro Mashita (Founder and Director of M&S Partners).

Gadgets 360° has raised funding at a valuation of close to $50 million.

“NDTV Gadgets has always been the most credible go-to-destination for all gadget enthusiasts in India and it is very exciting to see them move to a transactional model with Gadgets 360°,” said Vijay Shekhar Sharma, Founder, One97 & Paytm. “We are looking forward to partnering them in this journey and creating a compelling market-place experience which marries content, curation and commerce,” he added.

Nikhil Vora, Founder & CEO, Sixth Sense Ventures, said, “I am most excited to be investing in Gadgets 360°, which has a unique model of being the only curated launch platform for all gadgets. With over 3,000 gadgets launched every year in India, I believe that there is a case for a credible platform to become the brand, which we see in the form of Gadgets 360°.”

Announcing the additional funding, Kawaljit Singh Bedi, Managing Director, Gadgets 360°, said, “I am personally very excited to have such great investors in Gadgets 360° and to leverage their experience in building this into a large and meaningful business in India and globally. The investors have been pioneers in their field and with their incredible knowledge of building big businesses, they will be crucial for our success.”

Meanwhile, NDTV also announced the appointment of Bhawna Agarwal as CEO of Gadgets 360°. With over 16 years of experience in leading start-ups of the country, Agarwal has been instrumental in setting and scaling up leading brands such as Yatra.com and Seventymm, among others. She has been associated with LuxuryRetail in the past and is also on the advisory boards of Oyo Rooms and VentureFund, among others.

“NDTV Gadgets is a very popular and well respected platform amongst gadget lovers in India and is at a very interesting stage from where it can scale up very well. The new platform will be the game changer for the category and I am very excited to be a part of this journey to help take the category to the next level,” said Agarwal.

Vikram Chandra, Group CEO, NDTV, added here, “Gadgets has become one of the most exciting areas of expansion for the NDTV Group. We had built a powerful brand connect in this, thanks to our digital platform NDTVGadgets.com and our TV programming, with popular shows like ‘Gadget Guru’ and ‘Cell Guru’. I am delighted to welcome Paytm and Vijay Shekhar Sharma, as an investor in Gadgets 360°.”

“NDTV has always been associated with the most credible reviews and analysis of gadgets and all things tech. This is a great step forward to complete the circle 360 degrees,” said Rajiv Makhni, Managing Editor, Technology, NDTV, and the anchor of ‘Gadget Guru’.

Info@bestmediainfo.com

Info@BestMediaInfo.com

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