Ekta Relan made Senior VP & Planning Head – National Brands; Garima Khandelwal is Head - Creative Art Function; Syed Amjad Ali made Executive Director, Delhi; Ayyappan Raj is EVP, Mumbai; Kishore Subramanian made EVP Bangalore
BestMediaInfo Bureau | Mumbai | August 12, 2015
Mullen Lintas, the recently launched creative agency of Mullen Lowe Lintas Group, has appointed its senior management team across cities.
Announcing the new team, Amer Jaleel, Chairman and CCO, Mullen Lintas, said, “I’m thrilled with the all-star line-up that Mullen Lintas has been able to assemble in such a short time. With this kind of firepower at the start, this team has the weight-class to rival the biggest and the best. I look forward to cutting our teeth into briefs and creating some great work together.”
Ekta Relan has been appointed as Senior VP & Planning Head – National Brands. Based in Mumbai, Relan’s mandate would include leading the strategic planning function across offices and brands for the agency.
She has spent more than 15 years in the insights and ideas business. Prior to Mullen Lintas, she was with SapientNitro Singapore for about two years, Unilever (India and Singapore) for seven years and Lowe Lintas for five years. During her career, she has handled a rich portfolio of brands like Fair & Lovely, Pepsodent, Clear, Moet, Lux, Paddle Pop, Health Promotion Board Singapore, Continental foods, MetLife and Eu Yan Sang.
Leading the Creative Art function for Mullen Lintas would be Garima Khandelwal, who has been appointed Executive Creative Director. Khandelwal would be based in Mumbai and would drive the creative function on core brands for the agency.
In her last role, she was Group Creative Director at Lowe Lintas, where she worked for five years lending her creative expertise to a diverse client set across product categories. She has spent a total of 15 years in advertising and began her career with Ogilvy in Delhi. From there she briefly migrated to Prague, where she worked for Leagas Delaney on the Skoda account for the European market. Some of the clients that she has been associated with include Suzlon Pals, Tata Tea (Kala Teeka), Axe (Boat Party), Liva, etc.
The business mandate for the Delhi office would be led by Syed Amjad Ali, who has been appointed Executive Director. Ali moves into this role from Lowe Lintas Delhi, where he spent 20 years in multiple business leadership roles managing large client portfolios across product categories.
Ali has led the business mandate for a host of clients, including Maruti Suzuki, Olx, Havells, Micromax, Hero Motors, Dabur, Expedia, LG Electronics, Greenply, Woodland, ABP, etc.
The business mandate in Mumbai would be led by Ayyappan Raj, who assumes the role of Executive Vice-President. With this new role, Raj moves to Mumbai from Bangalore, where he was heading a unit for Lowe Lintas.
He has spent the last 18 years in advertising, handling business for Chennai and Bangalore markets across a host of agencies, including Ogilvy, Lowe Lintas and McCann Erickson. Raj has offered effective solutions to a host of clients spanning different industries like Automobiles, Personal Care, Food & Beverages, Telecom, Insurance and Technology. Some of the clients that he has worked on include Saint-Gobain, Vodafone, TVS Motors, Britannia, MetLife, Tata Tea, ITC Foods, etc.
The Bangalore business for Mullen Lintas will be driven by Kishore Subramanian, who assumes the role of Executive Vice-President. In his last role, he was Head of Karishma Lintas in Bangalore.
Subramanian is a finance professional who accidentally walked into advertising about 19 years ago. After learning the ropes in Grey, he moved on to Lowe Lintas, where over a period of 12 years across Mumbai and Bangalore, he worked on brands like Sonata, Tanishq, Fastrack, Kissan, and Britannia, both as an account person and a strategic planner. He followed it with a short crash course in Japanese work ethic, cars (Toyota) and culture at Dentsu, where he headed the Bangalore operations. From there he moved to JWT in a strategic planning role and worked across both the Delhi and Mumbai offices on the GSK and Godrej businesses.
Welcoming the new team on board, Virat Tandon, CEO, Mullen Lintas, said, “This is a dream team to start off with. Between them, they have shaped the biggest and the best brands in the country and internationally. With this formidable team, we offer clients, caliber that is second to none. We can’t wait to get going and showcase our prowess as the new creative startup to watch out for.”