MindShift Interactive wins digital mandate for Swipe

The win comes on the back of a multi-agency pitch. MindShift Interactive will be responsible for creating brand awareness across digital platforms

BestMediaInfo Bureau | Mumbai | August 18, 2015

MindShift Interactive has bagged the digital mandate for Swipe, a Pune-based company manufacturing tablets, mobile phones and computers. The account was won following a multi-agency pitch. MindShift Interactive will be responsible for creating brand awareness and leveraging the overarching positioning of 'Live Your Faith' across digital platforms via engaging content and interactive campaigns along with celebrity and blogger associations.

Swipe has roped in actress Priyanka Chopra as its brand ambassador as it looks to bolster its presence in the country's tablet and smartphone market. The social media strategy will involve showcasing the principle of Live Your Faith through the brands and Priyanka Chopra's eyes, whilst also creating outreach and a sales-driven strategy for their latest entrant into the smartphone market – Swipe Elite, an online only brand.

Zafar Rais

Commenting on the win, Zafar Rais, CEO, MindShift Interactive, said, “With the growing usage of smartphones in India and the data available to us on the increased usage of Internet on smartphones, we understand the need for Swipe to leverage digital as a means to reach out and build a community of evangelists amongst their target audience. Swipe's positioning, Live Your Faith, will be a core driver towards building engaging content and campaigns that relate to the target audience. Breaking away from the clutter and leveraging new forms of technology is the only way for us to create a MindShift for the brand and we're excited to unravel a lot of this soon.”

Swipe provides Android-based fablets and tablet PCs with an enriched mobile computing experience at affordable prices. Swipe has become the first Indian mobile technology brand to have Android-based 'Freedom OS' that promises to take the smartphone user experience to the next level with unique features, including high level of customisation.

Info@bestmediainfo.com

Info@BestMediaInfo.com