MindShift Interactive wins digital duties of LYN Nails

The account was won following a multi-agency pitch. The agency will be responsible for crafting social media marketing campaigns, along with building the brand's outreach through media planning

BestMediaInfo Bureau | Delhi | August 7, 2015

MindShift Interactive has bagged the digital mandate for professional nail care brand, LYN (Live Your Now). LYN is owned by parent company Headrush Marketing, which has been a pioneer in bringing beauty brands to India for over 15 years now.

The account was won following a multi-agency pitch.

The agency will be responsible for crafting social media marketing campaigns, driving evangelism through building influencer relationships, along with building the brand's outreach through media planning.

Commenting on the association, Sheetal Nangalia, Business Head, LYN Nails, said, “We are happy to have shortlisted MindShift Interactive as our partners and are confident of their ability to drive conversations and engagements for LYN. We intend on expanding our reach across India and are confident MindShift Interactive shall be able to leverage their knowledge and social media expertise to help us with the same.”

Zafar Rais

On winning the account, Zafar Rais, CEO, MindShift Interactive, said, “We are extremely excited to have LYN Nails on board, and hope to leverage our expertise within the beauty, lifestyle space to give the brand the right insights and outreach to engage with consumers online and offline. The beauty industry is growing year on year and digital is playing an extremely important role in building a preference and higher recall for brands.”

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