Mindshare bags media mandate for Limeroad.com

This account will be handled from the agency's Delhi office under the leadership of Ruchi Mathur, Leader – North, Mindshare

BestMediaInfo Bureau | Mumbai | August 3, 2015

Mindshare has been assigned the media duties of Limeroad.com, an online store that offers customers the ability to establish their own customised looks via a scrapbook tool. This account will be handled from the Delhi office under the leadership of Ruchi Mathur, Leader – North, Mindshare.

LimeRoad's scrapbook tool gives customers an option of creating, sharing and earning credits every time they create a look. Each customer has access to the plethora of looks available on the site to shop from or even mix and match items and scrapbooks as per their preference.

Suchi Mukherjee, CEO & Founder, LimeRoad, said, “LimeRoad is revolutionising the way lifestyle products are discovered and ultimately bought in India, and in doing so, we are changing social order. We found the agility and passion with team Mindshare, which will magnify our mission to build the most extensive discovery platform.”

She added, “The uniqueness of LimeRoad lies in the passionate user base and the mission of providing an engaging platform for sellers and scrapbookers to thrive. Mindshare intuitively understood our approach and have many plans and ideas to make our goals a possibility.”

Commenting on the win, Prasanth Kumar, CEO, Mindshare, South Asia, said, “We are absolutely delighted to work with LimeRoad. Our focus will be to leverage all our assets, tools and best practices to create great results. The e-commerce industry is growing impressively, which makes this an exciting time to be partnering with them. Through our Original Thinking Framework and adaptive approach, we will ensure better outcomes to take this brand to the next level.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com