End of the road for TAM ratings as BARC acquires its people meters
The deal forms a meter management company that subsumes TAM India's core business. Management control lies with BARC India
BestMediaInfo Bureau | Mumbai | August 26, 2015
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BARC India, the television rating company formed by broadcasters, advertising agencies and advertisers, and TAM India, jointly owned by Nielsen and Kantar, have formed a new meter management company as a joint venture. The JV will have the meter assets and panel management operations of the present BARC India and TAM India panels, which will be jointly owned by BARC India, Nielsen and Kantar with management control resting with BARC India.
The JV will run the meter operations and supply raw data to BARC India. Meters will be deployed based on BARC's sample design and the ratings will be computed and disseminated through BARC India's software, the sources have informed. This ratings data will be the sole trading currency for the country, giving advertisers, broadcasters and agencies accurate and quality measurement.
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