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Dentsu Creative Impact beefs up team with 7 senior hires

Sundar Iyer, Sumitra Sengupta, Deepak Singh, Arvinderjit Singh, Hindol Purkayastha, Shveta Singh and Kartikeya Srivastava have joined the agency across Creative, Account Management and Planning functions

BestMediaInfo Bureau | Delhi | August 18, 2015

dentsuDentsu Creative Impact, the flagship creative division from Dentsu Aegis Network, has announced a host of new talent acquisitions to service its existing and new brands.

The beefing up of the team has happened across functions, ranging from strategic planning to account management and creative. Incidentally, the appointments come on the back of the recent client wins such as Maruti Suzuki, Carlsberg and a set of soon-to-be announced brands.

Sundar Iyer Sundar Iyer

In the Creative function, the agency has roped in Sundar Iyer as ECD – Copy. Iyer will form the creative leadership team along with Sumitra Sengupta (also ECD – Copy, who joined Dentsu Creative Impact about two months back) and Deepak Singh (ECD – Art), whose appointment was announced a few months back. Both Iyer and Sengupta join in after their recent stints at JWT.

On his new role and expectations, Iyer said, “Great work can only come from collaboration, which seems to be inherent to the way this agency functions. It’s a place that doesn’t have to unlearn to be ready.”

Sumitra Sengupta Sumitra Sengupta

Sengupta added here, “Two months, and Dentsu Creative Impact has already broken my preconceived notions about it. It’s a great place to work at this time. The client is open to innovations, actually demanding it and I’m working at the best place that can provide it.”

On the Account Management side, Dentsu Creative Impact has roped in Arvinderjit Singh (previously at JWT) as Vice-President, who along with Hindol Purkayastha (also Vice-President) will bolster the function and bring in greater depth and strength. Both Purkayastha (previously at Publicis) and Singh bring in a wealth of automotive category experience from their previous stints.

Arvinderjit Singh Arvinderjit Singh

Singh remarked, “The sands of engagement as a creative partner have shifted and our industry is going through tremendous change. Working with an agency like Dentsu Creative Impact, that not only recognises change but embraces it, is very exciting.”

Hindol Purkayastha Hindol Purkayastha

On his joining Dentsu Creative Impact, Purkayastha said, “It’s rare that we get a chance to build and create internal ecosystems to mirror our client needs. This is exactly what we are doing around our clients. I am also excited on utilizing Dentsu’s strengths in digital and new media to create advertising that actually touches people’s lives.”

Shveta Singh Shveta Singh

In Strategic Planning, Shveta Singh has come aboard as Vice-President – Planning. She will work with Kartikeya Srivastava, Senior Vice-President, Strategic Planning. Coming from a pure-play digital background, Singh (ex-Cheil, ex-Havas) brings new age skills to combine with her intuitive understanding of brands and people. On her new stint Singh said, “For me, crossing over the digital divide was the next logical step because the future will have no such divide. A new approach to strategic planning is the need of the day. And, Dentsu came across as the right place with the right vision and a set of people who are already breaking the mould of traditional agency planning.”

Narayan Devanathan Narayan Devanathan

Commenting on the new additions to the team, Narayan Devanathan, CEO, Dentsu Creative Impact Group, said, “Great work happens when people commit to constantly raising the bar. At Dentsu Creative Impact, we’re doing that by first raising the bar on the talent we’re bringing together, across functions. Across Creative, Account Management, Planning, we have a first-rate second rung in place at Dentsu Creative Impact to sustain the momentum that we have going now.”

Amit Wadhwa Amit Wadhwa

Echoing similar sentiments, Amit Wadhwa, Branch Head, Senior Vice-President, Dentsu Creative Impact, said, “It’s been great going for Dentsu Creative Impact, especially in the last year or so, and one way we can really continue this upward journey is when we have the right people around. And when we were looking to expand our team this was precisely the thought in our head. We are excited about the fresh thinking and energy that all these guys bring and I am looking forward to working with all of them.”

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